Greek Mythology Perfumes by ABC Design Communication Design Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Greek Mythology PRIMARY FUNCTION: Perfumes INSPIRATION: The packaging for Greek Mythology Fragrances by Olive Spa evokes a sense of ancient wonder, drawing inspiration from statues of gods, nymphs, and heroes from ancient Greece. Each bottle features minimalist representations of Greek mythology, with intricate Dorian and Ionian elements. The overall design creates a visual narrative that seamlessly blends classical beauty with modern sophistication. The refined aesthetics invite consumers to explore the stories and exquisite aromas within. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design team developed a contemporary brand identity for an international audience. This design features a clean typeface with phonetic guides for easy pronunciation. Fragrance names are rendered with phonetic symbols, enhancing accessibility for international tourists. This approach blends classical and contemporary elements, offering a unique visual identity and global appeal. OPERATION / FLOW / INTERACTION: This packaging becomes interactive by combining a classical aesthetic with phonetic descriptions, offering educational moments to tourists in Greece. The clean design invites engagement, while the phonetic symbols help visitors learn and pronounce the names of the Olympian gods correctly, creating a memorable and informative experience. PROJECT DURATION AND LOCATION: The project started in September 2023 in Athens and finished in February 2024 in Athens. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The labels' material is silver and and the perfume bottle is glass and metallic. SPECIFICATIONS / TECHNICAL PROPERTIES: Labels Width 7,1 mm x Height 9,7 mm TAGS: greek, mythology, perfume, ancient, gods, statues, olivespa, abcdesign RESEARCH ABSTRACT: The design team focused on the fascination tourists have with Greek mythology. Aligning each fragrance with a specific god or goddess not only evokes curiosity but also creates a deeper emotional connection. The packaging is designed to offer an educational and engaging experience, enhancing its appeal. By incorporating phonetic symbols, tourists can easily connect with the mythological heritage of Greece, making it a meaningful keepsake to take back home. CHALLENGE: Ancient Greek patterns are ubiquitous in tourist shops, often appearing clichéd. The design team had to reimagine these traditional elements to create a more premium and minimalistic version.The aim was to craft a sophisticated and authentic piece of Greek heritage. Many drafts were required until achieving this aesthetic while maintaining a contemporary appeal. Striking the right balance between classical inspiration and modern design required innovative thinking and attention to detail. ADDED DATE: 2024-05-30 12:31:36 TEAM MEMBERS (1) : Kornilios Nikolaidis, Andromachi Kakava IMAGE CREDITS: ABC Design Communication Design Studio, 2024. |
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| Visit the following page to learn more: https://abcdesign.gr/portfolio/olive-spa |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Olive Spa PROFILE: Olive Spa was founded in 2007 and since then has been active in the production and trade of high quality natural cosmetics. It currently has 3 brands: OLIVE SPA with the Spirulina, Aloe, Naturals, Soaps, Natural Oils, Unique Scents and Mythology series, SANTO VOLCANO SPA with two innovative Volcanic Water and Bougainvillea Extract series and ELEAVIE. The company's name refers to the use of olive oil as a means of regeneration and well-being, as its beneficial properties for the human body have been known since ancient times. |
| AWARD DETAILS | |
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Greek Mythology Perfumes by Abc Design Communication Design Studio is Runner-up for A' Design Award in Packaging Design Category, 2024 - 2025.· Read the interview with designer ABC Design Communication Design Studio for design Greek Mythology here.· Press Members: Login or Register to request an exclusive interview with ABC Design Communication Design Studio. · Click here to register inorder to view the profile and other works by ABC Design Communication Design Studio. |
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