Profile: Arbo Design

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About Arbo Design : The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America). The team has approximately 40 patents including innovation and ID records into Brazilian authorities (INPI) and international bodies and launch products in several countries around the world, including markets as China, Japan, USA, Mexico, Brazil, Italy, Sweden, Germany and others. ________________________________________________ Valkiria Pedri Fialkowki: she is an industrial designer with large experience in Innovation and automotive Industry. She is a doctoral student and master in design (UFPR, Brazil) with focus at research in innovation, prospective research and design management and she has a MBA in Marketing (Fundação Getulio Vargas, Brazil). She has a great experience leading designers and multidisciplinary teams in order manage projects properly. She uses the design-based approach to help organizations to grow with a positive impact on business and people. _________________________________________________ Daniel Kröker: he is an industrial designer with large experience in appliances and creativity methods. He has master degree from Domus Academy (Milan, Italy) with focus at research to create strong and contemporary concepts. Through the method, Daniel is able to lead people and can identify innovation and new ways to serve and support people by uncovering latent needs, behaviours and desires.
ORGANIZATION:
ARBO design

AWARDS:
2019, winner, IF Design Award, HANOVER/GERMANY.
2018, gold, A’ design award, COMO/ITALY.
2018, honor mention, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2018, bronze, Brasil Design Award, SÃO PAULO/BRAZIL.
2018, silver, Brasil Design Award, SÃO PAULO/BRAZIL.
2018, finalist, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL
2017, honor mention, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL.
2016, silver, Objeto:Brasil Award, SÃO PAULO/BRAZIL.
2016, bronze, Objeto:Brasil Award, SÃO PAULO/BRAZIL.
2016, finalist, Salão Design Award, SÃO PAULO/BRAZIL.
2016, 1o, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2016, honor mention, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2016, finalist, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL
2015, honor mention, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL
2015, finalist, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL.
2015, honor mention, Premio Salão Design, BENTO GONÇALVES/BRAZIL.
2014, 1o, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2011, winner, IF Design Award, HANOVER/GERMANY
2009, silver, Good Design Award, CHICAGO/EUA
2008, winner, IF Design Award, HANOVER/GERMANY

PRESS APPEARANCES:
2019, "ARBO design", Gazeta do Povo Journal, https://www.gazetadopovo.com.br/haus/design/brasil
eiros-vao-para-a-alemanha-receber-o-oscar-do-desig
n-if-design-award-2019/ , March, CURITIBA/BRAZIL.
2019, "ARBO design", Gazeta do Povo Journal, https://www.gazetadopovo.com.br/haus/design/dois-p
rojetos-paranaenses-vencedores-oscar-design-mundia
l-if-design-award-projetos-brasileiros/, January, CURITIBA/BRAZIL.

ACADEMIC PUBLICATIONS:
2018, "Gestão de Design e Inovação Incremental Guiada Pelo Significado", Estudos em Design, v. 26, p. 28-53, RIO DE JANEIRO/BRAZIL, ISSN 1983-196X.
2017, "DESIGN E INTERNET DAS COISAS EM PRODUTOS DE LINHA BRANCA NO BRASIL". In: 11º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento do Produto, Blucher Design Proceedings, v. 3. p. 905, SÃO PAULO/BRAZIL, ISSN 2318-6968.
2016, "Gestão de design e inovação incremental: adequação de plataformas de produtos pré existentes em um novo mercado", e-Revista LOGO, v. 5, p. 57-71, FLORIANÓPOLIS/BRAZIL, ISBN 2238-2542.

BOOKS:
2019, "Diretrizes para a gestão de tendências: inovação e estética como fundamento para o sucesso empresarial", 3 pages with pictures of developed products, PUCPRESS, CURITIBA/BRAZIL, ISBN 9788568324943.
2018, "Gestão de design externa como agente propulsor de inovação: um estudo de caso" a chapter at an e-book "Gestão de Design, Inovação e Sociedade", 20 pages, CURITIBA/BRAZIL, ISBN 9786590026705

LANGUAGE SKILLS:
Portuguese, Native
English, Advanced
Italian, Intermediate

COMPUTER LITERACY:
Alias design Studio, advanced
Photoshop, advanced
Rhinoceros, advanced
Coral Draw, advanced
Ilustrator, intermediate
Keyshot, advanced

COURSES, SEMINARS AND WORKSHOPS::
2018, "Design Managment/Trends Management and Coolhunting", PUC/Paraná, CURITIBA/BRAZIL.
2017, "Design Managment/Trends Management and Coolhunting", PUC/Paraná, CURITIBA/BRAZIL.
2018, "Design de Produto: O produto brasileiro é sem fronteira?/Semana D Workshop", RedHook School/Paraná, CURITIBA/BRAZIL.
2016, "Fala Pro: Empregabilidade", Positivo University, CURITIBA/BRAZIL.
2014, "Na Prática - Conectando as duas pontas: Mercado e Universidade", PUC/Paraná, CURITIBA/BRAZIL.
2014, "2ª Maratona de Design Unilasalle/Midea Carrier", Unilasalle University, CANOAS/BRAZIL.
2013, "1ª Maratona de Design Unilasalle/Midea Carrier", Unilasalle University, CANOAS/BRAZIL.

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2018, "Design Management Symposium", UFPR, CURITIBA/BRAZIL.

MEMBERSHIPS & ASSOCIATIONS:
2018, IAD the International Association of D.esigners, COMO/ITALY

COLLECTIONS:
2019, IF Hannover Exhibition, Hannover, Germany
2018, Mood, Italy
2018, Museu da Casa Brasileira, São Paulo, Brazil
2017, Museu da Casa Brasileira, São Paulo, Brazil
2016, Museu Oscar Niemeyer, Curitiba, Brazil
2016, Museu da Casa Brasileira, São Paulo, Brazil
2015, Museu Oscar Niemeyer, Curitiba, Brazil
2015, Museu da Casa Brasileira, São Paulo, Brazil

JURY MEMBERSHIPS:
2018, Positivo University, CURITIBA/BRAZIL.
2017, Positivo University, CURITIBA/BRAZIL.

CLIENTELE:
2011 to 2019, Midea, Designerd all the products for the Market launched in Brazil.

WEB SITE:
www.arbodesign.com.br

PORTFOLIO URL:
https://www.arbodesign.com.br

RSS URL:
https://www.arbodesign.com.br/projects

REGISTRATION DATE:
2018-02-28 12:17:22

COUNTRY:
Brazil

ACCOUNT TYPE:
Agency

Awards received by Arbo Design


Venus Fso Freestanding Oven

Bronze A' Design Award Winner for Home Appliances Design Category in 2018
Daniel Kroker and Valkiria Pedri Fialkowski for Arbo Design
Midea Sensia Hw Air Conditioner

Silver A' Design Award Winner for Home Appliances Design Category in 2018
Valkiria Pedri Fialkowski and Daniel Kroker for Arbo Design
Midea Sensia Aqc Air Quality Control

Golden A' Design Award Winner for Home Appliances Design Category in 2017
Valkiria Pedri Fialkowski and Daniel Kroker for Arbo Design

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