Jaya Beach Tennis Corporate Identity by Arbo Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jaya Beach Tennis PRIMARY FUNCTION: Corporate Identity INSPIRATION: Fill the market gaps highlighted by the strategic positioning. It is suitable for urban living, signifying this context, balancing an admittedly cosmopolitan aesthetic with a rescue of the freedom and energy of the beach environment. Thus, elements are referred to the city architecture, graffiti, and fashion, in addition to the intensity of nature's colors. As for the user experience, there was also a gap in accessible performance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: JAYA comes from Sanskrit "victory" and intends to promote the sport that is gaining space. Delivering technical and aesthetic quality, the work started with strategic positioning definition, naming, identity, brand architecture, and product portfolio. Developing the market positioning, impacting the business and service experience, the result unfolds verbal and visual points of contact, materializing the purpose, and conquering the audience with an accessible performance and innovative look. OPERATION / FLOW / INTERACTION: It is a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language, also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user routine and not only to occasional use in sports. PROJECT DURATION AND LOCATION: The project started in February 2022 in Brazil and China and finishes in July 2022. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The rackets are made with a steel frame and a synthetic or natural rubber grip. The strings are typically made from a combination of synthetic fibers, such as polyester and nylon. Additional materials, such as graphite or foam, may also be used in the construction of the racket. SPECIFICATIONS / TECHNICAL PROPERTIES: Product dimensions: Width 260 cm x Length 500 mm x Depth 22 mm. Weight: 330 g. TAGS: Sport, Beach, Tennis, VBL, Identity, Language, Design RESEARCH ABSTRACT: Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement. CHALLENGE: The process consisted of creating conceptual definitions that form the brand platform, name, verbal and visual identity, and statement phrases. The challenge was to develop verbal language and make it tangible in the context of product development. Then a deep dive into the beach tennis universe was done, becoming possible to build a narrative that brought meaningful concepts, important to bring the language into a differentiated and technical place. ADDED DATE: 2023-02-22 18:09:20 TEAM MEMBERS (4) : Valkiria Pedri Fialkowski, Daniel Kroker, Talita Gabriela Manchur and Eduardo Timm IMAGE CREDITS: ARBO design team Freepik Pexels |
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| Visit the following page to learn more: https://jayabt.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Four Seasons Importação, Exportação, Distribuição e Comércio Ltda PROFILE: We are delighted to introduce a brand-new beach tennis brand to the world! Our mission is to make beach tennis accessible to everyone and to create a fun and affordable way to enjoy the sport. Our new beach tennis rackets are designed with the latest technologies, ensuring a perfect balance between control and power. Our rackets are constructed from lightweight yet durable materials that provide optimal performance and strength. Our strings are designed to provide the perfect amount of spin and control, allowing for more accurate and powerful shots. |
| AWARD DETAILS | |
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Jaya Beach Tennis Corporate Identity by Arbo Design is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Arbo Design. · Click here to view the profile and other works by Arbo Design. |
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