Arminda Cachaca Brazilian Spirit Packaging by Arbo Design

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DESIGN DETAILS
DESIGN NAME:
Arminda Cachaca

PRIMARY FUNCTION:
Brazilian Spirit Packaging

INSPIRATION:
Cachaca, a sugar cane distilled spirit, is the first industrial product in colonial Brazil and until today, considered the most Brazilian of all products. Between generation, the memory of Armindas, immigrant workforce symbol, recounts the Brazilian economic cycle since the 16th century and brings the historic product heritage to the present days. This historic weight is recreated through design, bringing those concepts to the contemporary world, in a mix of traditionalism and innovation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Arminda Cachaca is a Brazilian spirit made with focus on the premium products export. The main concept is to use the design process to create meaning innovation on logistics, where gain the maximum space on container volume is the basic goal. In that way, the triangular neckless shape saves 42 percent on the containers volumetric space, which amplifies the efficiency during the logistics stage through the clever use of the space, stacking containers organization, decreasing the empty spaces.

OPERATION / FLOW / INTERACTION:
The triangular neckless shape allows the intelligent use of spaces. The surfaces contact allows a perfect fit and reduces the empty spaces among bottles, increasing the logistic capacity up to 42 percent. The design allows the material reduction, decreasing the bottle weight. The use of resources improvement grants efficiency on the life cycle, where less weight and space used for transportation decrease the use of secondary resources, such as carbon emission during transportation or packaging use.

PROJECT DURATION AND LOCATION:
The project started in July 2020 in Curitiba, Brazil and finishes in February 2021. All project and developments has been made in Brazil with local resources and raw materials.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Produced from pottery as traditional process of filling bottle back to the 16th century. The ceramic use, brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, the dry firing process uses prepared clay with carbonate-free mass, recycled, consumes 25 percent less resources during firing and combined to natural drying, allows the generation of carbon credits.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 75 mm x Depth 72 mm x Height 285 mm to 700ml Width 86 mm x Depth 82 mm x Height 325 mm to 1000ml

TAGS:
Premium Spirit, Cachaca, Brazilian Premium Experience, Brazilian Heritage

RESEARCH ABSTRACT:
Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.

CHALLENGE:
The use of design to innovate over unconventional logistics. The main concept is to use the design process to create meaning innovation, and the triangular neckless shape saves volumetric space. This process demonstrates the design power in benefits of the business strategy, adding value, expanding the product margins and helping to increase the product profitability. Also the tradition heritage rescue is an important differential during this process that shows the best of Brazil to the world.

ADDED DATE:
2021-02-22 13:27:46

TEAM MEMBERS (3) :
Daniel Kroker, Valkiria Pedri Fialkowski and Gianfrancesco Motti Dropa

IMAGE CREDITS:
Image #01: ARBO design and Karolina Grabowska from Pexels
Image #02: ARBO design and Pixabay from Pexels
Image #03: ARBO design
Image #04: ARBO design and Shutterstock
Image #05: ARBO design and Shutterstock

PATENTS/COPYRIGHTS:
INPI Patent No.: BR 30 2021 000275 2

Visit the following page to learn more: http://www.arbodesign.com.br
CLIENT/STUDIO/BRAND DETAILS
NAME:
ARBO design

PROFILE:
ARBO is a design company, which creates value through strategy, creating a brand DNA through the design & innovation. This powerful tool allow to differentiate from its competitors, anticipates desires and speaks a persuasive form language. Through an unique method we are able to create products and innovation, using the design-based approach to help organizations to grow with a positive impact on business, identifying new ways to support consumers by uncovering latent needs, behaviours and desires.

NOMINATION DETAILS

Arminda Cachaca Brazilian Spirit Packaging by Arbo Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Arminda Cachaca Brazilian Spirit Packaging by Arbo Design is Winner in Packaging Design Category, 2020 - 2021.



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