Arminda Caffe Coffee Visual Identity by Arbo Design

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DESIGN DETAILS
DESIGN NAME:
Arminda Caffe

PRIMARY FUNCTION:
Coffee Visual Identity

INSPIRATION:
The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.

OPERATION / FLOW / INTERACTION:
The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.

PROJECT DURATION AND LOCATION:
The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020. All project and developments has been made in Brazil with local resources and raw materials.

PRODUCTION / REALIZATION TECHNOLOGY:
Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 90mm x Depth 50mm x Height 200mm

TAGS:
Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export

RESEARCH ABSTRACT:
Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc. Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.

CHALLENGE:
The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.

ADDED DATE:
2021-02-26 20:08:36

TEAM MEMBERS (4) :
Daniel Kroker, Valkiria Pedri Fialkowski, Gianfrancesco Motti Dropa and Renan Sedorko

IMAGE CREDITS:
Main image: ARBO design and Freepik
Image #1: ARBO design and Freepik
Image #2: ARBO design and Freepik
Image #3: ARBO design and Freepik
Image #4: ARBO design and Freepik


PATENTS/COPYRIGHTS:
INPI Patent No.: BR 919659233

Visit the following page to learn more: http://www.arbodesign.com.br
CLIENT/STUDIO/BRAND DETAILS
NAME:
ARBO design

PROFILE:
ARBO is a design company, which creates value through strategy, creating a brand DNA through the design & innovation. This powerful tool allow to differentiate from its competitors, anticipates desires and speaks a persuasive form language. Through an unique method we are able to create products and innovation, using the design-based approach to help organizations to grow with a positive impact on business, identifying new ways to support consumers by uncovering latent needs, behaviours and desires.

NOMINATION DETAILS

Arminda Caffe Coffee Visual Identity by Arbo Design is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Arminda Caffe Coffee Visual Identity by Arbo Design is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.



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