Profile: PH Alpha Design Limited

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About PH Alpha Design Limited : Ping Xu is the Design Director at PH Alpha Design (PHA). She is a passionate and bold designer with more than 15 years of professional architectural experience in both the PRC and Hong Kong. Ping has extensive design expertise and experience in various project typologies from large mixed-use developments, retail, office buildings, hotels, high-end residentials, to cultural buildings such as libraries and exhibition centres etc. She specializes in handling complex mixed-use projects that integrate retail with commercial, hotel and residential programmes. Before joining PHA, Ping was an Executive Director of Aedas and played a major role in a number of award-winning architectural design projects. She was the principal designer of Starlight Place, a large-scale retail project in Chongqing, PRC, for which Aedas earned an accolade of International awards including winner of the Best Retail Architecture of Asia Pacific and Best Retail Architecture of China (5-Star) of the Asia Pacific Property Wards 2013; winner of the RLI International Retail & Leisure Destination of Global RLI International Awards 2013 and shortlisted candidate in the Built Retail Projects category of Cityscape Awards for Architecture in Emerging Markets 2013. She was also the principal designer of Gome Guotai Shopping Mall in Chongqing, PRC, which was named finalist in the future commercial projects category of World Architectural Festival (WAF) 2009. In a planning and design competition run by China Real Estate and Architectural Technology (CIHAF) in 2012, Ping won the Annual Contribution Award for Chinese Architects. Her strength lies in her ability to come up with designs that break the mould and push the boundaries but are ultimately fully functional and cost efficient. The results are powerful architectural solutions that evoke emotion and spirit, adding value and most importantly satisfy the Clients’ aspirations.
STATEMENT OF ART:
-Practical
-Innovative
-Aesthetically attractive
-Best suit for end user, responsive to function

ORGANIZATION:
PH Alpha Design Limited

NON-DESIGN OCCUPATION:
Company director, chief executive 10-50 employees Management, direction

EDUCATION:
2003, Doctor of Architecture, Department of Architecture, The University of Hong Kong, Hong Kong

1990, Bachelor of Science, Department of Architecture, Tianjin University

EXPERIENCE:
1990-1994 Architectural Assistant, Beijing Institute of Architectural Design and Research, Beijing, China

1994-1997 Architectural Designer & Project Co-ordinator, Shenzhen Zonghao Partners and Architects, Shenzhen, China

1997 Architectural Designer, Shenzhen Hopewell Design & Consultants Co. Ltd, Shenzhen, China

1997 -1999 Architectural Designers & Management Assistant, Wong Tung International Ltd, Shenzhen, China

1999- 2003 Analyst, Department of Architecture, University of Hong Kong

2003- 2012 Executive Director, Aedas, Hong Kong

2012 - Current, Design Director of PH Alpha Design, Hong Kong

AWARDS:
2017-2018, Asia Pacific Property Award, Best Retail Architecture China
2017-2018,Asia Pacific Property Award, Best Leisure Architecture China
2017, World Architectural Festival Awards, United Kingdom
2017, A'Design Award and Competition, Italy
2015-2016, International Property Awards, Best International Retail Achitecture, United Kingdom
2015-2016, International Property Awards, Best International Leisure Achitecture, United Kingdom

LANGUAGE SKILLS:
English, Mandarine, Cantonese

COMPUTER LITERACY:
Adobe Illustrator, Rhino, Photoshop, InDesign

COURSES, SEMINARS AND WORKSHOPS::
2015, Kunming City Talk Seminar, Kunming, China

MEMBERSHIPS & ASSOCIATIONS:
2018 ICSC (The International Council of Shopping Centers), New York, USA

HOBBIES:
Yoga, travelling

CLIENTELE:
Longfor
Hong Kong Land
China Resource

WEB SITE:
www.ph-alpha.com

PORTFOLIO URL:
www.ph-alpha.com

REGISTRATION DATE:
2016-04-26 09:34:43

COUNTRY:
Hong Kong

ACCOUNT TYPE:
Start-Up

Awards received by PH Alpha Design Limited


Scpg Shopping Plaza Shopping Center

Silver A' Design Award Winner for Architecture, Building and Structure Design Category in 2016
Ping Xu - PH Alpha Design Limited for Ph Alpha Design Limited
Genzon Kexing Technology Park D4 Tower Mixed Use

Silver A' Design Award Winner for Architecture, Building and Structure Design Category in 2017
PH Alpha Design Ltd

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