About Nicola Zanetti : Segno Inverso is an Italian research, strategy, innovation, and design firm with a 10-year experience professionals. The team consists of accomplished international freelance strategists, designers, researchers, engineers and business professionals who work collaboratively, synergistically and effectively. The team can achieve highly specialized results thanks to abilities of single freelance that we hire on specific brief. We think it is the teamwork with a good supervision that permits to achieve highest results. Moreover they think a flexible organization can be succesfull between the need of a good design and the budget limits. The purpose of their activity is offering a complete range of services from product design to brand communication, thanks to different experiences and skills.