A Writer Experience Personal Identity by Lama Ajeenah |
Home > Winners > #47990 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: A Writer Experience PRIMARY FUNCTION: Personal Identity INSPIRATION: The project was mainly inspired by the life experiences a writer is exposed to. As the client is a Saudi fiction book writer who is fascinated by the Spanish culture, the colors, and organic lines of Gaudi’s art influenced the style whereas the symbols were selected to refer to the writer’s Saudi background. There is no focal point in the artwork as imagination is a journey that starts in a place and ends in another. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Writers are the sum of their experiences. This was the starting point of the personal identity for a Saudi fiction book writer. Clearly, the hybrid of dynamism and colorful spirit of the Spanish culture as well as the Saudi culture inspired her. The main influence was Gaudi’s experimental art as it reflects the eclectic background behind her imagination. OPERATION / FLOW / INTERACTION: The project displays the creativity behind the writer Shaymaa Alshareef. It is the visual language that will be used in all her communication methods with the audience. Through the identity, she is portrayed as an imaginative fiction writer who is inspired and influenced by her surroundings, locally and internationally. PROJECT DURATION AND LOCATION: The project started in December 2015 and ended in January 2016. It took place in Jeddah, Saudi Arabia. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was drawn in illustrator and painted digitally using photoshop. The brushes were chosen to imitate the stroke of a dry water color brush SPECIFICATIONS / TECHNICAL PROPERTIES: The brand identity follows the international branding dimensions for the stationary as well as the social media image dimension. TAGS: Design, Graphic, Graphic Design, Branding, Identity, personal, Arabic, Gaudi, Spanish, Saudi, Mosaic, culture, art, branding, logo, Lama Ajeenah, Typography RESEARCH ABSTRACT: The project followed primary and secondary research methods. Interviews were initiated with the writer, her husband and friends to get more insight about her personality and character. Furthermore, secondary research was conducted to explore famos writers' brand identity. Local art of Saudi Arabia and Spain was considered while designing for the brand identity. CHALLENGE: The challenge was to conduct deep research about the character of the writer. It was challenging to grasp one element to symbolize the cultural inspiration of the writer along with fiction book writing. ADDED DATE: 2016-03-17 17:42:38 TEAM MEMBERS (1) : Lama Ajeenah IMAGE CREDITS: Lama Ajeenah |
||||
| Visit the following page to learn more: http://www.lama-typ.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Lama Type PROFILE: The client is a Saudi fiction book writer; Shaymaa Al-Sharif. According to her, "everything tells a story including you and me". |
| AWARD DETAILS | |
 |
A Writer Experience Personal Identity by Lama Ajeenah is Winner in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Lama Ajeenah. · Click here to register inorder to view the profile and other works by Lama Ajeenah. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Lama Ajeenah's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
