Reflexió Typography project by Estudi Ramon Carreté

Home > Winners > #44395


DESIGN DETAILS
DESIGN NAME:
Reflexió

PRIMARY FUNCTION:
Typography project

INSPIRATION:
With an obvious ludic intention, this project carries out a typographic investigation to return to the paper what it gave to pixel. In other words, to simulate pixel with paper when we are used to do it the other way round. A personal perspective on the change of era that there has been in the construction of fonts and an invitation to reflect on how to generate images with typography.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axes. It results in modular compositions that once photographed suggest 3D images. The project uses magic and visual contradiction to transit from digital language to analog world. Construction of letters on a mirror creates new realities with reflection, which are neither truth nor falsehood.

OPERATION / FLOW / INTERACTION:
As far as the audience is concerned, the main intention of Reflexio is to cause surprise. We would like people to wonder about the image they are looking at. Is it a real image? Is it a 3D image?

PROJECT DURATION AND LOCATION:
The project started in June 2014 in Barcelona and finished in January 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper, mirror, paper cement and camera

SPECIFICATIONS / TECHNICAL PROPERTIES:
INDOOR/OUTDOOR SESSION: Mirror: 1500 x 1100 mm Letters: 200 mm height A/D PIECE: Mirror: 200 x 280 mm Letters: 200 mm height Pedestal: 200 x 185 x 55 mm

TAGS:
Typography, Experimental, Art Direction, Graphic Design

RESEARCH ABSTRACT:
The starting point for Reflexio is to observe the behaviour of letters challenging the basic rules of typography construction.

CHALLENGE:
In letter architecture, the designer must face the delicate task of retouching each character to correct optical illusions. The non-observance of these adjustments shows poor readability that, although not critically, affects the flow of reading. This is the starting point for Reflexio: to observe the behaviour of a letter challenging one of the basic rules of typography construction. This project has promoted the exchange of knowledge and experiences between design students and professionals.

ADDED DATE:
2016-01-15 17:11:15

TEAM MEMBERS (5) :
Concept & Art Direction: Ramon Carreté, Graphic Design: José Alcázar, Núria Galí, Carles Carreté and Photography: Carles Guinot

IMAGE CREDITS:
Concept & Art Direction: Ramon Carreté
Graphic Design: José Alcázar, Núria Galí, Carles Carreté
Photography: Carles Guinot

Visit the following page to learn more: http://www.ramoncarrete.com
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Estudi Ramon Carreté

PROFILE:
Estudi Ramon Carreté is a multidisciplinary graphic design and communication studio based in Barcelona. We aim to deliver helpful solutions to our clients so that they can occupy a prominent position and communicate with their target audiences. We also aim to improve the environment through graphic design. Our works combine the use of digital technology with traditional craftsmanship; they are based on accessibility, sustainability and particularly on meticulousness in typography.

NOMINATION DETAILS

Reflexió Typography Project by Estudi Ramon Carreté is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Estudi Ramon Carreté when results are announced.
AWARD DETAILS

Reflexió Typography Project by Estudi Ramon Carreté is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



· Press Members: Login or Register to request an exclusive interview with Estudi Ramon Carreté .

· Click here to register inorder to view the profile and other works by Estudi Ramon Carreté .
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |