Reflexió Typography project by Estudi Ramon Carreté |
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| DESIGN NAME: Reflexió PRIMARY FUNCTION: Typography project INSPIRATION: With an obvious ludic intention, this project carries out a typographic investigation to return to the paper what it gave to pixel. In other words, to simulate pixel with paper when we are used to do it the other way round. A personal perspective on the change of era that there has been in the construction of fonts and an invitation to reflect on how to generate images with typography. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axes. It results in modular compositions that once photographed suggest 3D images. The project uses magic and visual contradiction to transit from digital language to analog world. Construction of letters on a mirror creates new realities with reflection, which are neither truth nor falsehood. OPERATION / FLOW / INTERACTION: As far as the audience is concerned, the main intention of Reflexio is to cause surprise. We would like people to wonder about the image they are looking at. Is it a real image? Is it a 3D image? PROJECT DURATION AND LOCATION: The project started in June 2014 in Barcelona and finished in January 2017. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper, mirror, paper cement and camera SPECIFICATIONS / TECHNICAL PROPERTIES: INDOOR/OUTDOOR SESSION: Mirror: 1500 x 1100 mm Letters: 200 mm height A/D PIECE: Mirror: 200 x 280 mm Letters: 200 mm height Pedestal: 200 x 185 x 55 mm TAGS: Typography, Experimental, Art Direction, Graphic Design RESEARCH ABSTRACT: The starting point for Reflexio is to observe the behaviour of letters challenging the basic rules of typography construction. CHALLENGE: In letter architecture, the designer must face the delicate task of retouching each character to correct optical illusions. The non-observance of these adjustments shows poor readability that, although not critically, affects the flow of reading. This is the starting point for Reflexio: to observe the behaviour of a letter challenging one of the basic rules of typography construction. This project has promoted the exchange of knowledge and experiences between design students and professionals. ADDED DATE: 2016-01-15 17:11:15 TEAM MEMBERS (5) : Concept & Art Direction: Ramon Carreté, Graphic Design: José Alcázar, Núria Galí, Carles Carreté and Photography: Carles Guinot IMAGE CREDITS: Concept & Art Direction: Ramon Carreté Graphic Design: José Alcázar, Núria Galí, Carles Carreté Photography: Carles Guinot |
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| Visit the following page to learn more: http://www.ramoncarrete.com | |||||
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NAME: Estudi Ramon Carreté PROFILE: Estudi Ramon Carreté is a multidisciplinary graphic design and communication studio based in Barcelona. We aim to deliver helpful solutions to our clients so that they can occupy a prominent position and communicate with their target audiences. We also aim to improve the environment through graphic design. Our works combine the use of digital technology with traditional craftsmanship; they are based on accessibility, sustainability and particularly on meticulousness in typography. |
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Reflexió Typography Project by Estudi Ramon Carreté is Winner in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Estudi Ramon Carreté . · Click here to register inorder to view the profile and other works by Estudi Ramon Carreté . |
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