Reflexió Typography project by Estudi Ramon Carreté

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DESIGN DETAILS
DESIGN NAME:
Reflexió

PRIMARY FUNCTION:
Typography project

INSPIRATION:
With an obvious ludic intention, this project carries out a typographic investigation to return to the paper what it gave to pixel. In other words, to simulate pixel with paper when we are used to do it the other way round. A personal perspective on the change of era that there has been in the construction of fonts and an invitation to reflect on how to generate images with typography.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axis. It results in modular compositions that once photographed suggest 3D images. The project uses magic and visual contradiction to transit from digital language to analog world. Construction of letters on a mirror creates new realities with reflection, which are neither truth nor falsehood.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in June 2014 in Barcelona and finished in January 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper, mirror, paper cement and camera

SPECIFICATIONS / TECHNICAL PROPERTIES:
INDOOR/OUTDOOR SESSION: Mirror: 1500 x 1100 mm Letters: 200 mm height A/D PIECE: Mirror: 200 x 280 mm Letters: 200 mm height Pedestal: 200 x 185 x 55 mm

TAGS:
Typography, Experimental, Art Direction, Graphic Design

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-01-15 17:11:15

TEAM MEMBERS (5) :
Concept & Art Direction: Ramon Carreté, Graphic Design: José Alcázar, Núria Galí, Carles Carreté and Photography: Carles Guinot

IMAGE CREDITS:
Concept & Art Direction: Ramon Carreté
Graphic Design: José Alcázar, Núria Galí, Carles Carreté
Photography: Carles Guinot

Visit the following page to learn more: http://www.ramoncarrete.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Estudi Ramon Carreté

PROFILE:
Estudi Ramon Carreté is a multidisciplinary graphic design and communication studio based in Barcelona. We aim to deliver helpful solutions to our clients so that they can occupy a prominent position and communicate with their target audiences. We also aim to improve the environment through graphic design. Our works combine the use of digital technology with traditional craftsmanship; they are based on accessibility, sustainability and particularly on meticulousness in typography.

NOMINATION DETAILS

Reflexió Typography Project by Estudi Ramon Carreté is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Estudi Ramon Carreté is also kept secret. This information will also be available later.
AWARD DETAILS

Reflexió Typography Project by Estudi Ramon Carreté is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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