Grafika ASP Kraków Artistic Catalogue by Aleksandra Toborowicz

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DESIGN DETAILS
DESIGN NAME:
Grafika ASP Kraków

PRIMARY FUNCTION:
Artistic Catalogue

INSPIRATION:
My inspiration was the specific character of the Faculty of Graphic Arts in Cracow in Poland with strong tradition of graphic arts - printmaking. Meanings - keywords associated with graphic arts are: graphics - print - reflection - graphical errors due to printing techniques / translation / phase process of creation / reflection, printing, copying / multiplication. Briefcase for prints / metal matrix / appearance of modern aluminum laptops. Classic / contemporary.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Anniversary catalogue for the Faculty of Graphic Arts presents the School's overview: teachers' & students' artworks, articles with old photos, infographics, city plans, list of graduates. Book's idea evokes graphic art in classic and modern. 5 covers are modeled on traditional prints' briefcases. 3 different parts (many books in one book) are divided by metallic covers evoking metal printing matrixes and modern laptops. Specific colours assigned to departments.

OPERATION / FLOW / INTERACTION:
Book navigation. To facilitate the readers reception, in the whole book I differed by colours the depictions of Departments. To each Department is assigned different colour that is visible in translation, pagination, details like lines under artworks, timelines and title pages opening each particular part of department. Navigation, hyperlinks and pagination is linked in texts, table of contents and presentation of teachers and students artworks. Modeled on browsing webpages.

PROJECT DURATION AND LOCATION:
The project started in September 2013 and finished in May 2014 in Cracow, Poland.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The covers' and historical texts' colour imitates metal printing matrixes. Titles embossed on thick cardboard covers refer to the traditional methods of printing. The titles' translation into English are reflected, printed on the next page after the cover, modeled on matrix and graphics prints. Each part has different construction and different paper. Reflected printer's traces in texts are deliberate errors. Printing process mistakes are visible in shifted colour on some parts of texts.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 240 mm x Depth: 45 mm x Height: 280 mm Number of pages: 432, 5 covers, 4 inserts with timelines (graphs) and belly band Weight: 2 kg Paper: covers: cardboard 300 g/m2, belly band: Munken Premium Cream 80 g/m2, Munken Print White 100 g/m2, 90g/m2, Arctic Volume White 130 g/m2, Munken Lynx 120 g/m2

TAGS:
book, album, Poland, editorial, academic, educational, graphics, print, reflection, embossing, errors, translation, phase process, reflection, printing, copying, multiplication, classic, modern

RESEARCH ABSTRACT:
As a person responsible for content reaserch I had to study the history and politics of Academy of Fine Arts and Faculty of Graphic Arts. To illustrate historical texts I collected archival photos and recognized profesors on pictures. To create timelines with periods of employment of teachers' of the Faculty from 1950-2013 I reaserached in archives and consulted with people who remember old times. To make the list of graduates of the Faculty from 1950-2013 I researched the Books of Diplomas.

CHALLENGE:
The hardest part was to find a proper and different from standards concept for the whole album that will reflect the specific character of Faculty of Graphic Arts in Cracow and also the layout will have the features of "transparent" typography. It was very hard to collect data for indexes and timelines and also find a custom concept for the way of presenting students' works and coherent idea for the Studios' photographies.

ADDED DATE:
2014-09-27 03:54:22

TEAM MEMBERS (1) :


IMAGE CREDITS:
Published by: Jan Matejko Academy of Fine Arts Press in Cracow
Edited by: Professor Krzysztof Tomalski
Editorial team: Professor Krzysztof Tomalski, Łukasz Galusek, Associate Professor Agata Pankiewicz, Associate Professor Tomasz Daniec, Dr Kuba Sowiński
Content reaserch and graphic design: Aleksandra Toborowicz
Consultant: Associate Professor Władysław Targosz
Reviewers: Professor Henryk Gostyński, Associate Professor Marek Olszyński
Photos of Studios: Edyta Dufaj
Portrait photos: Katarzyna Kozera, Edyta Dufaj
Graphs: Barbara Turkiewicz, Aleksandra Toborowicz

Visit the following page to learn more: http://on.be.net/1F25Bel
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Faculty of Graphic Arts at the Jan Matejko Academy of Fine Arts in Cracow

PROFILE:
The Faculty of Graphic Arts is one of the seven faculties at the Jan Matejko Academy of Fine Arts in Cracow, Poland. The Faculty has strong tradition of graphic arts. Problems of graphic arts were undertaken as early as at the start of the Academy within Kraków University. In 1819 the first lithography studio was organized. In 1832 the programme of teaching engraving and lithography was introduced and conducted. During the reform of the Academy in 1859 a separate Studio of Graphic Arts was created. The Faculty of Graphic Arts traditionally combines graphic arts and graphic design in one curriculum, which is based on artistic conviction referring to the unity of art. The humanities-based artistic training has a new mission to accomplish, and should provide the basis for through artistic education regardless of the means and tools at the disposal of the artist - be it a designer or a graphic artist. The Faculty is widely known abroad, where its graduates are commonly recognized in many areas of graphic arts, e.g. Czeslaw Slania, Roman Cieslewicz, Jerzy Kucia. The teachers and students of the Faculty have developed a distinctive artistic environment in Krakow, since the early 1960s known as Krakow School of Graphic Arts. It has become the leading centre of graphic arts in Poland, and also widely recognised abroad. The graduates of the Faculty are frequently jurors in Polish and foreign festivals of graphic art, posters or animated films.

NOMINATION DETAILS

Grafika Asp Kraków Artistic Catalogue by Aleksandra Toborowicz is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Grafika Asp Kraków Artistic Catalogue by Aleksandra Toborowicz is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.

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