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Grafika Asp Krakow Artistic Catalogue by Aleksandra Toborowicz

Home > Winners > Design #36857 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Aleksandra Toborowicz (AT) for A' Design Awards and Competition. You can access the full profile of Aleksandra Toborowicz by clicking here. Access more information about the award winning design Grafika ASP Krakow here.



Interview with Aleksandra Toborowicz at Monday 6th of April 2015

FS: How long did it take you to design this particular concept?
AT: About 9 months

FS: Who is the target customer for his design?
AT: The academic and art community, teachers, students and graduates

FS: How did you come up with the name for this design? What does it mean?
AT: The name Grafika / ASP / Krakow is the simplest name, easlily recognizable. The most popular words describing our Faculty of Graphic Arts in Cracow. The name was given by editor Ɓukasz Galusek.

FS: Which design tools did you use when you were working on this project?
AT: Adobe InDesign, Photoshop

FS: What is the most unique aspect of your design?
AT: Metallic covers folded in a half, with embossed titles, idea of translation connected with the way of printing, the structure, timelines, photographies of Studios, the way of presenting students' works and also designed deliberate errors visible in texts, referring to the graphic arts.

FS: What are some of the challenges you faced during the design/realization of your concept?
AT: The printing process


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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