Marathon T-Shirt Graphic Art by Chika Kakazu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Marathon T-Shirt PRIMARY FUNCTION: Graphic Art INSPIRATION: I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe. OPERATION / FLOW / INTERACTION: Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible. PROJECT DURATION AND LOCATION: Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event. SPECIFICATIONS / TECHNICAL PROPERTIES: Each icon size is approximately around 30-40mm width/height. TAGS: Icons, Design, T-shirt Design, Graphic Design RESEARCH ABSTRACT: First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan). CHALLENGE: Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already. ADDED DATE: 2021-12-08 08:18:45 TEAM MEMBERS (2) : Designer: Chika Kakazu and Designer: Krisakorn Tantitemit IMAGE CREDITS: Chika Kakazu, 2021. |
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NAME: Chika Kakazu PROFILE: After receiving B.F.A. in graphic design from Savannah College of Art and Design, Ms. Kakazu started creative career at American Apparel inc. as a junior designer to promote their ethical propaganda of "Sweatshop-free". After returning Japan, as a member of the creative team of Avery Dennison, she proposed and spread the importance of sustainable packaging design and branding to global retail companies. |
| AWARD DETAILS | |
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Marathon T-Shirt Graphic Art by Chika Kakazu is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Chika Kakazu. · Click here to register inorder to view the profile and other works by Chika Kakazu. |
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