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Marathon T Shirt Graphic Art by Chika Kakazu |
Home > Winners > Design #133545 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
CK: I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CK: Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible. I wanted to achieve the clear concept of "marathon" and "Japan".
FS: What are your future plans for this award winning design?
CK: I will continue planning and working on new projects through simple and unique designs.
FS: How long did it take you to design this particular concept?
CK: Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CK: I came up with 3 different design ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan) so that people can recognize easily the concept of "marathon" and "Japan".
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CK: It was used by another company for one-time marathon event in Tokyo, Japan.
FS: What made you design this particular type of work?
CK: Based on the research and trend of perception towards Japan.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CK: WGSN and pinterest
FS: Who is the target customer for his design?
CK: marathon runners
FS: What sets this design apart from other similar or resembling concepts?
CK: the usage of color accent
FS: Which design tools did you use when you were working on this project?
CK: The designs were made in Adobe Illustrator and Adobe Photoshop.
FS: What is the most unique aspect of your design?
CK: All of the icons are created as heat transfer labels so that marathon attendees can make & design their own one of a kind T-shirt.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CK: I've collaborated with a designer, Krisakorn Tantitemit for the pixel graphic arts.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CK: WGSN and pinterest
FS: What are some of the challenges you faced during the design/realization of your concept?
CK: Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
FS: How did you decide to submit your design to an international design competition?
CK: At the event, many international attendees seemed to enjoy making the T-shirt customization through this design, which made me decide submitting the design to an international design competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
CK: Some people are interested in unique designs, while others prefer minimalism and simplicity. It was difficult to keep the sense of uniqueness with simplicity.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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