Joy Studio was founded in 2020, comprising two members, Du Qingyu and Zhang Jun, who graduated from the Academy of Fine Arts of Tsinghua University and Pratt Institute. Over the years we have served in multiple fields including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, Pico, JD, Mercedes-Benz, BMW, Lenovo, etc., from which we have gained rich project experience in brand design, packaging design, IP, and UI design.