This set of illustrations is inspired by capturing the simple joys of daily life. The color combination is intended to create a cheerful atmosphere and evoke people's joyful emotions. The characters' love for food is shown by their facial expression and body changes when holding food. This set of illustrations can be applied to brand promotion and product packaging to enhance brand recognition and meet the users' emotional demands.

Joy Studio was founded in 2020, comprising two members, Du Qingyu and Zhang Jun, who graduated from the Academy of Fine Arts of Tsinghua University and Pratt Institute. Over the years we have served in multiple fields including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, Pico, JD, Mercedes-Benz, BMW, Lenovo, etc., from which we have gained rich project experience in brand design, packaging design, IP, and UI design.

Founded in 2020, Joy Studio is comprised of two members, Du Qingyu and Zhang Jun. Graduated from the Academy of Fine Arts of Tsinghua University and the Pratt Institute and have worked for more than ten years, we have rich project experience in brand design, packaging design, IP, 3D, and interactive interface, and has strong cross-domain capabilities. Joy Studio provides artistic support from creative planning to execution and graphic design to digital media production. We have served multiple categories, including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, ByteDance, JD, Mercedes-Benz, BMW, Sony, Lenovo, etc.