The Joy To Go fast food delivery packaging integrates the cute little character IP named Joy with food, creating a cohesive design throughout the package system. These playful elements are not only designed for fun but also hint at the packaging's opening mechanism. For example, a character with a hamburger on his head is shown on the hamburger's packaging. More hamburger ingredients can be gradually seen only after the users open the lid. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.

Joy Studio was founded in 2020, comprising two members, Du Qingyu and Zhang Jun, who graduated from the Academy of Fine Arts of Tsinghua University and Pratt Institute. Over the years we have served in multiple fields including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, Pico, JD, Mercedes-Benz, BMW, Lenovo, etc., from which we have gained rich project experience in brand design, packaging design, IP, and UI design.

Founded in 2020, Joy Studio is comprised of two members, Du Qingyu and Zhang Jun. Graduated from the Academy of Fine Arts of Tsinghua University and the Pratt Institute and have worked for more than ten years, we have rich project experience in brand design, packaging design, IP, 3D, and interactive interface, and has strong cross-domain capabilities. Joy Studio provides artistic support from creative planning to execution and graphic design to digital media production. We have served multiple categories, including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, ByteDance, JD, Mercedes-Benz, BMW, Sony, Lenovo, etc.