A-Design Award and Competition
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Allan Toh Designer Profile
Allan Toh is the award-winning designer of the The Early Chapter Brand Identity.
Allan Toh

I am a designer, thinker, and observer. As an individual, I enjoy people watching and observing how things are done in different cultures and by different people. I always believe that everyone is unique. Family, environment, culture, time and experiences shapes our perspectives and actions. So I find it extremely intriguing to observe. My view that everyone is unique shapes my attitude as a designer. Because design is supposed to solve problems, it is only successful if relevant to the stakeholders - end users and business. I always start each design by understanding the requirements by listening to the stakeholders. This helps me identify conscious and subconsious needs so I can offer useful solutions to their problems. In terms of credentials, I have over ten years of experience in graphic design and illustration, managing end-to-end design projects for business clients. I have pitched, secured, and delivered design products for >10 business clients as Creative Director and Studio Owner, including corporates (SATS Ltd) and small- and medium-sized enterprises (Le Rainbow Catering, Musical Touch). During my past experience as a visual merchandising designer in Clinique, I have also successfully implemented multiple designs in retail stores across Singapore and localized them across 6 Asia-Pacific markets. I am currently moving on to explore and understand the field of user experience design.

The Early Chapter Brand Identity
News
Thursday 3rd April 2025

Results will be Announced to Public on April 15, 2025. Visit our winners' page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.

Registrations Open

Registration to A' Design Award & Competition 2024-2025 period is now open. Register and upload your design today to know how good your design is: get a complimentary preliminary score.