Parham is a designer that studied architecture and anthropology and use these principles as a background for his designs. He translates the user's voice into product requirements. His studio and the team are focused on human-centered design. He thinks that industry’s finance programs leads us to be a extremism consumer and people are emotionally far from products that they are living with them. The human-centered design method could bring back our emotional bounding with the products. We create a narrative behind everything