About Parham Elahi Doust : Parham Elahi Doust is a multidisciplinary designer and founder of MODAM Section, a Tehran-based design practice working across architecture, product, and cultural design. With a background in architecture and anthropology, his work explores the interaction between material, emotion, and user behavior. His projects range from residential architecture to experimental packaging and furniture, often produced through hybrid craft-industry methods. He has collaborated with social institutions, local workshops, and independent businesses to develop context-sensitive solutions. His design approach centers on cultural literacy, sensory engagement, and sustainable material strategies across diverse formats and audiences.