A lifestyle cosmetic, Haruharu is inspired by ‘our everyday’. Haruharu pursues honest beauty with priority to basic skincare. They’ve chosen the best ingredients for consumers to start off the day without wasting any precious time. Haruharu would like the consumers to stay with Haruharu in their everyday and find own beauty in the most natural way. Haruharu truly concentrates on the quality of products, pursuing a brand mission of “essentailism.” Haruharu believes that the essence of skincare products is lowering the packaging costs and investing a large part of the product cost into main ingredients. We offer products that are safe to use and honest to its price. In the growing skin care industry, Haruharu is getting recognized and pleased on its faithful product development culture by smart beauty consumers.