Haruharu, meaning 'everyday' in Korean, is a natural cosmetic skincare brand that pursues honest beauty in the priority to basic skincare. Its new Wonder Black Rice Line is to boost your daily skin routine with an anti-aging substance, the extract of fermented black rice, to strengthen inner skin vitality and firmness. To highlight the key ingredient, 100% locally grown black rice, the package design emulates the unique shape and rare color of black rice grain. Its unique appearance of the product intuitively conveys the concept of the black rice skincare.

A lifestyle cosmetic, Haruharu is inspired by ‘our everyday’. Haruharu pursues honest beauty with priority to basic skincare. They’ve chosen the best ingredients for consumers to start off the day without wasting any precious time. Haruharu would like the consumers to stay with Haruharu in their everyday and find own beauty in the most natural way. Haruharu truly concentrates on the quality of products, pursuing a brand mission of “essentailism.” Haruharu believes that the essence of skincare products is lowering the packaging costs and investing a large part of the product cost into main ingredients. We offer products that are safe to use and honest to its price. In the growing skin care industry, Haruharu is getting recognized and pleased on its faithful product development culture by smart beauty consumers.

Design For Solution Designing the beauty of today for tomorrow. A Differentiated Design: Through a design language that seamlessly diffuses into the lifestyles of our customers, our design transforms experiences, cultures, and lifestyles into beautiful and happy moments. Genuine Products of High Quality Caliber: The most renowned South Korean scientists in the field of fermentation science conduct research on the safety standards and high performance absorption properties of the ingredients used in our cosmetics products. User-Friendly Prices: Our industry leading price competitiveness, which is based on our in-house R&D, Design, and Manufacturing facilities, enables us to provide the highest quality products at practical affordable prices.