Haruharu meaning everyday in Korean is a natural cosmetic skincare brand. Haruharu pursues honest beauty in the priority to basic skincare. Its new line WONDER has 4 types of facial masks & creams to rejuvenate skin. Its packaging design & colors easily communicate to consumers the function and benefit of each mask. Package design for creams is inspired by a take-out cup which is probably the most used everyday item. This symbolic take-out coffee cup design emphasizes the meaning of the brand, everyday, once more while using the product.

A lifestyle cosmetic, Haruharu is inspired by ‘our everyday’. Haruharu pursues honest beauty with priority to basic skincare. They’ve chosen the best ingredients for consumers to start off the day without wasting any precious time. Haruharu would like the consumers to stay with Haruharu in their everyday and find own beauty in the most natural way. Haruharu truly concentrates on the quality of products, pursuing a brand mission of “essentailism.” Haruharu believes that the essence of skincare products is lowering the packaging costs and investing a large part of the product cost into main ingredients. We offer products that are safe to use and honest to its price. In the growing skin care industry, Haruharu is getting recognized and pleased on its faithful product development culture by smart beauty consumers.

Design For Solution: Designing the beauty of today for tomorrow. A Differentiated Design: Through a design language that seamlessly diffuses into the lifestyles of our customers, our design transforms experiences, cultures, and lifestyles into beautiful and happy moments. Genuine Products of High Quality Caliber: The most renowned South Korean scientists in the field of fermentation science conduct research on the safety standards and high performance absorption properties of the ingredients used in our cosmetics products. User-Friendly Prices: Our industry leading price competitiveness, which is based on our in-house R&D, Design, and Manufacturing facilities, enables us to provide the highest quality products at practical affordable prices.