Refaeli Ma is an accomplished Product Design and an Industrial Designer currently based in Los Angeles. Over the years, Refaeli has participated in many important design projects for different companies as a mature Product Designer, such as the most famous Italian furniture company, The Luxury Living Group; the Pretika Corporation; Unicorns & Unicorns, and one of the biggest design agencies in L.A. the PHENOMENON. Furthermore, Refaeli gained attention as a designer by being recognized with many prestigious awards in this industry, such as the Bienenstock Furniture Design Competition, European Product Design Award, and the A’Design Award and Competition. Refaeli was also selected to participate in the world-renowned ICFF NYC Furniture Show and even went on to become the Jury Member of the A’Design Award in 2018. Such a diverse background makes her observe the world from different dimensions. Her advice for emerging designers is that “a successful product should be a combination of rational and emotion, through logical research and analysis to design the product that meets the emotional needs of customers. The design process is also a process of self-reflection for me. I learn a lot and see a lot while solving each design problem. Meeting different users, clients, and continuously transposing considerations made me more empathetic than before. I now always imagine how users will engage with my design and anticipate that their high standards are as high as my own. I have to make sure that every detail is considered, every texture is explored, and each experience is curated emotionally.” For her, Product Design is not just about the business and client, form and function; it’s the polyphonic music that she writes with emotion and functional melody.