This chair is dedicated for those who want to treat themselves with high-quality personal time at home. The spacious interior space allows people to change the position however they want, offering a wider interior for ample seating space. The special ergonomic backrest shape provides extra comfortable support. The wooden frame is wrapped in the soft leather. Daring, organic lines, and delicate stitching design make Leira more beautiful and elegant.
Refaeli Ma is an accomplished Product Design and an Industrial Designer currently based in Los Angeles. Over the years, Refaeli has participated in many important design projects for different companies as a mature Product Designer, such as the most famous Italian furniture company, The Luxury Living Group; the Pretika Corporation; Unicorns & Unicorns, and one of the biggest design agencies in L.A. the PHENOMENON. Furthermore, Refaeli gained attention as a designer by being recognized with many prestigious awards in this industry, such as the Bienenstock Furniture Design Competition, European Product Design Award, and the A’Design Award and Competition. Refaeli was also selected to participate in the world-renowned ICFF NYC Furniture Show and even went on to become the Jury Member of the A’Design Award in 2018. Such a diverse background makes her observe the world from different dimensions. Her advice for emerging designers is that “a successful product should be a combination of rational and emotion, through logical research and analysis to design the product that meets the emotional needs of customers. The design process is also a process of self-reflection for me. I learn a lot and see a lot while solving each design problem. Meeting different users, clients, and continuously transposing considerations made me more empathetic than before. I now always imagine how users will engage with my design and anticipate that their high standards are as high as my own. I have to make sure that every detail is considered, every texture is explored, and each experience is curated emotionally.” For her, Product Design is not just about the business and client, form and function; it’s the polyphonic music that she writes with emotion and functional melody.
There has been a log been written and explored about Nex-Gen and the Work environment. We have investigated the changing landscape of WORK and how it integrates into our lives. We have looked at out next generation's ideas about how to engage in the workplace, but very little has been said about what will the home environment look like for this new young generation? We have redefined the office with collaborative areas, standing desks, and working lounges, so we know about the office, but not the home. The new Nex-Gen will be a defining breed. The college student of today will soon become the consumer of tomorrow. When we think about the design of furniture, we rarely consider the needs and desires of the upcoming in which we live are changing in general. Our Nex-Gen will expect something different from their home which is more in-line with their style, communications, and aspirations. Social media, digital devices and an ever-evolving outlook on the world are changing the expectations of the built environment. This studio is about empowering Nex-Gen to design their own home future, free from the constraints of the past or the functional requirements of the present.