Brian Lee, studied Industrial Design at School of Design, The Hong Kong Polytechnic University, is interested in questioning and exploring conceptualisation, interaction and representation of better living by means of interactive product and social innovation strategy. He attempts to blend cultural value, craftsmanship and real life’s constraints into design which aims at enabling the stakeholders who could have new value and appreciation to both the materials world, the society and the environment. Recently Brian is active in promoting design thinking and product & service system, and initiating various social innovation projects and workshops with and for local communities.