A fun and quirky approach to Command's personality where the ideas of using Command products are highlighted in various ways. In the execution, the idea of a speech bubble, together with 101 ways to use Command products is conceptualised. To design a series of logo, the entire range of products has to be depicted in each logo for example Picture Hanging Strips, General Purpose Hooks, Bathroom Range. To make the entire logo look relevant, the USP like the icon of Strips, Hooks and Caddy is used to illustrate their distinct product design.

The Branding Giants Pte. Ltd. is an idea-centric advertising and graphic design agency that does a good range of work from branding to conceptual ideas and below the line collaterals. We start our work with a core idea which gives the entire project a soul and with a core idea, we can easily add legs and further pushing the boundaries of the design.

Made to improve your everyday lives and needs, choose from 3M Range of products today.