Xiaobing Yao Rotass Haute Joallerie Store
Rotass Haute Joallerie Store is Platinum Design Award winner in 2019 - 2020 Interior Space and Exhibition Design Award Category.
Rotass Haute Joallerie Store

This is a renovation project of a two-story commercial street structure shop. The first floor hall tells the aesthetic idea of custom jewelry through gypsum sculpture. The copper steps and mirrored roofs give this particular space an upward force. The overhead sandwich area is not only the extension of space, but also the VIP reception space. The cutting wall of the corridor makes people feel like they are shuttling in diamonds. The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers.

Rotass Haute Joallerie Store
Xiaobing Yao Rotass Haute Joallerie
Xiaobing Yao Store
Xiaobing Yao design
Xiaobing Yao design
Xiaobing Yao

Xiaobing Yao, a famous independent designer, is the founder and design director of Yao Xiaobing Design Studio. In his opinion, design is an applied art rather than a pure art. He pursues the lasting vitality of space, and believes that even the best design works also need exquisite details of the craft to reflect. His design concept does not limited to a certain design style, with the precise positioning of the customer's target demand, he combines design sense, humanization and intellectualization, and achieves high-quality and efficient spatial solutions through artistic expression.

Yao Xiaobing Design Studio

Yao Xiaobing Design Studio was founded by Mr. Yao Xiaobing in 2009. He advocates the concept of original and pure design, mainly focusing on boutique design projects. Professional design is a necessity of this era, it is not a luxurious thing. Defining it as "a more humane, environmentally friendly, relaxed and pleasant lifestyle" will be more incisive and precise. Yao Xiaobing Design Studio believes that the essence of design is to conceive a quiet space, but also to have warmth and the feeling of reality. Remove non-functional decorative elements, simplify colors, lighting, and raw materials to reach the realm of less is more. Yao Xiaobing Design Studio made a careful balance between the new and the old, it has revived the history through the orderly juxtaposition and separation of various fragments, properly displayed the original history, and created a new space. Light creates the mass of an object with brightness and shadow, and the production, expression, and change of material texture depend on resonance with the light. It is precisely because of the existence of light that the space's materiality and sense of form can be fully expressed and integrated into the space with the light. Yao Xiaobing Design Studio's understanding of light is not limited to direction, intensity, and color. It treats light as an entity. It is a way to balance expression from complexity. Vision is cutting from the lens constructed by Yao Xiaobing Design Studio, it is hoped that the viewer can generate flowing senses and feel on his own. In addition to the geometry and color of the object image, it enhances perception, accepts all cues from space and appreciates art spaces that are not regulated.