Rotass Haute Joallerie Chongqing Store Store by Xiaobing Yao

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DESIGN DETAILS
DESIGN NAME:
Rotass Haute Joallerie Chongqing Store

PRIMARY FUNCTION:
Store

INSPIRATION:
The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.

OPERATION / FLOW / INTERACTION:
The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.

PROJECT DURATION AND LOCATION:
The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.

TAGS:
Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church

RESEARCH ABSTRACT:
At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.

CHALLENGE:
The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.

ADDED DATE:
2019-12-16 09:22:34

TEAM MEMBERS (1) :
Xiaobing Yao

IMAGE CREDITS:
Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Xiaobing Yao, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yao Xiaobing Design Studio

PROFILE:
Yao Xiaobing Design Studio was founded by Mr. Yao Xiaobing in 2009. He advocates the concept of original and pure design, mainly focusing on boutique design projects. Professional design is a necessity of this era, it is not a luxurious thing. Defining it as "a more humane, environmentally friendly, relaxed and pleasant lifestyle" will be more incisive and precise. Yao Xiaobing Design Studio believes that the essence of design is to conceive a quiet space, but also to have warmth and the feeling of reality. Remove non-functional decorative elements, simplify colors, lighting, and raw materials to reach the realm of less is more. Yao Xiaobing Design Studio made a careful balance between the new and the old, it has revived the history through the orderly juxtaposition and separation of various fragments, properly displayed the original history, and created a new space. Light creates the mass of an object with brightness and shadow, and the production, expression, and change of material texture depend on resonance with the light. It is precisely because of the existence of light that the space's materiality and sense of form can be fully expressed and integrated into the space with the light. Yao Xiaobing Design Studio's understanding of light is not limited to direction, intensity, and color. It treats light as an entity. It is a way to balance expression from complexity. Vision is cutting from the lens constructed by Yao Xiaobing Design Studio, it is hoped that the viewer can generate flowing senses and feel on his own. In addition to the geometry and color of the object image, it enhances perception, accepts all cues from space and appreciates art spaces that are not regulated.

NOMINATION DETAILS

Rotass Haute Joallerie Chongqing Store Store by Xiaobing Yao is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Rotass Haute Joallerie Chongqing Store Store by Xiaobing Yao is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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