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Yi-Jen Tu Descry Taiwan Exhibition New Consumption Pattern
Descry Taiwan Exhibition New Consumption Pattern is Bronze Design Award winner in 2019 - 2020 Meta, Strategic and Service Design Award Category.
Descry Taiwan Exhibition New Consumption Pattern

The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.

Descry Taiwan Exhibition New Consumption Pattern
Yi-Jen Tu Descry Taiwan Exhibition
Yi-Jen Tu New Consumption Pattern
Yi-Jen Tu design
Yi-Jen Tu design
Tea Farm No. 35

The story of the tea expert Wu Chih-Ching. At the start, it was a cup of tea. The story came from Cloud Mountain Tea Workshop back in 1966. From a cup of tea that was meticulous about every tea-making detail, it contained more knowledge than it seemed. This is the persistence that the second generation tea expert Wu Chih-Ching had for the “Tea” culture. Stepping foot on this beautiful land of Alishan, he attentively cultivates tea, makes tea, uses the natural method to roast the premium Alishan fine tea, and persists in sharing his original intention of tea making. Amid the trust and encouragement of old tea lovers, he founded the tea brand “Herb Human 18” and “Tea Farm No. 35” in 2010.