Descry Taiwan Exhibition New Consumption Pattern by I'der Branding Design

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DESIGN DETAILS
DESIGN NAME:
Descry Taiwan Exhibition

PRIMARY FUNCTION:
New Consumption Pattern

INSPIRATION:
Alishan has precious natural resources and great tea-making techniques. This object combinates the arts and Taiwanese tea industry to offer a new approach to industrial transformation. Create a new image of the traditional industry, Which can impress tourists and promote Taiwanese tea.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The design concept came up at the beginning of 2017 and accomplished on December 24th, 2017. The exhibition was held at the Alpine Botanical Garden in Alishan National Forest Recreation Area until January 15th, 2019.

FITS BEST INTO CATEGORY:
Meta, Strategic and Service Design

PRODUCTION / REALIZATION TECHNOLOGY:
The exhibition presents a variety of techniques of expression. We display gift boxes made with art paper, giclee print on acid-free paper, image transfer techniques on aluminum tea bucket, circuit board art of artistic image, cyanotype, and laser engraving. The main purpose is to express the various beauty of Taiwan by different materials and different printing techniques.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Taiwan, Tea Brand, Alishan, Industry, Art, Lin, Pang-Soon, Tea Farm No. 35, New Consumption Pattern, Exhibition Design, I'DER BRANDING DESIGN, YI-JEN, TU

RESEARCH ABSTRACT:
-

CHALLENGE:
We try to present delicate illustrations using interesting processes on different textures. For example, we use image transfer techniques to print several images of Taiwan on aluminum tea buckets.

ADDED DATE:
2019-11-22 13:43:49

TEAM MEMBERS (12) :
Creative Director: YI-JEN, TU, Project Manager: HSIANG-YI, HO, Producer: PANG-SOONG, LIN, Producer: ZEN-JING, WU, Design Guidance: YU-HSIANG, NI, Design Guidance: MENG-HAN, LIU, Designer: PEI-JUNG, CHUNG, Designer: YI-CHIN, CHUNG, Designer: CHIAO-WEI, YANG, Designer: YU-CHAN, LIN, Space Designer: TZU-HAO, KUO and

IMAGE CREDITS:
I'der Branding Design, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tea Farm No. 35

PROFILE:
The story of the tea expert Wu Chih-Ching. At the start, it was a cup of tea. The story came from Cloud Mountain Tea Workshop back in 1966. From a cup of tea that was meticulous about every tea-making detail, it contained more knowledge than it seemed. This is the persistence that the second generation tea expert Wu Chih-Ching had for the “Tea” culture. Stepping foot on this beautiful land of Alishan, he attentively cultivates tea, makes tea, uses the natural method to roast the premium Alishan fine tea, and persists in sharing his original intention of tea making. Amid the trust and encouragement of old tea lovers, he founded the tea brand “Herb Human 18” and “Tea Farm No. 35” in 2010.

NOMINATION DETAILS

Descry Taiwan Exhibition New Consumption Pattern by I'der Branding Design is a Nominee in Meta, Strategic and Service Design Category.

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AWARD DETAILS

Descry Taiwan Exhibition New Consumption Pattern by I'der Branding Design is Winner in Meta, Strategic and Service Design Category, 2019 - 2020.



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