The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.

Alexander Cherkasov is a graphic designer and art director from Moscow. He graduated from British Higher School of Art and Design, visual communications. He practices corporate branding, creates corporate identity and packaging for consumer goods. He thinks that good design is one that finds the maximum response from others. And of course design is timeless, which mean, that in 10 years it will not lose its relevance. In his projects he uses the accumulated experience, but he always tries to do something new.

Love&wash is a brand for washing clothes. The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.