Love&wash Packing by Alexander Cherkasov |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Love&wash PRIMARY FUNCTION: Packing INSPIRATION: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages. OPERATION / FLOW / INTERACTION: Consumers will feel love and care in this concept. PROJECT DURATION AND LOCATION: The project was prepared for several month at the beginning of 2019 in Moscow FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This packages are made of the following materials: cardboard, plastic. SPECIFICATIONS / TECHNICAL PROPERTIES: This packaging is planned to be based on biodegradable materials. TAGS: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap RESEARCH ABSTRACT: There was carried an analysis of the market for Laundry products and analysis of target audience. CHALLENGE: It was necessary to stick to one main idea and filter out all unnecessary options. ADDED DATE: 2019-09-27 10:55:00 TEAM MEMBERS (3) : Assistant: Anna Leonteva, Photographer: Anatoly Karpov and 3D visualizer: Pavel Gubin IMAGE CREDITS: Alexander Cherkasov, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Love&wash PROFILE: Love&wash is a brand for washing clothes. The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity. |
| AWARD DETAILS | |
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Love&wash Packing by Alexander Cherkasov is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Alexander Cherkasov. · Click here to register inorder to view the profile and other works by Alexander Cherkasov. |
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