Love&wash Packing by Alexander Cherkasov

Home > Winners > #92436


DESIGN DETAILS
DESIGN NAME:
Love&wash

PRIMARY FUNCTION:
Packing

INSPIRATION:
My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.

OPERATION / FLOW / INTERACTION:
Consumers will feel love and care in this concept.

PROJECT DURATION AND LOCATION:
The project was prepared for several month at the beginning of 2019 in Moscow

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This packages are made of the following materials: cardboard, plastic.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This packaging is planned to be based on biodegradable materials.

TAGS:
wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap

RESEARCH ABSTRACT:
There was carried an analysis of the market for Laundry products and analysis of target audience.

CHALLENGE:
It was necessary to stick to one main idea and filter out all unnecessary options.

ADDED DATE:
2019-09-27 10:55:00

TEAM MEMBERS (3) :
Assistant: Anna Leonteva, Photographer: Anatoly Karpov and 3D visualizer: Pavel Gubin

IMAGE CREDITS:
Alexander Cherkasov, 2019.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Love&wash

PROFILE:
Love&wash is a brand for washing clothes. The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.

NOMINATION DETAILS

Love&wash Packing by Alexander Cherkasov is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Alexander Cherkasov when results are announced.
AWARD DETAILS

Love&wash Packing by Alexander Cherkasov is Winner in Packaging Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Alexander Cherkasov.

· Click here to register inorder to view the profile and other works by Alexander Cherkasov.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Alexander Cherkasov's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Love&wash Packing? Help us create a global awareness for good packaging design worldwide. Show your support for Alexander Cherkasov, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |