Alexander Cherkasov is a graphic designer and art director from Moscow. He graduated from British Higher School of Art and Design, visual communications. He practices corporate branding, creates corporate identity and packaging for consumer goods. He thinks that good design is one that finds the maximum response from others. And of course design is timeless, which mean, that in 10 years it will not lose its relevance. In his projects he uses the accumulated experience, but he always tries to do something new.