In this unique artwork, Olga Raag used Estonian newspapers from the year when the car was originally produced in 1973. The yellow newspapers at the National Library were photographed, cleaned, adjusted, and edited to be used on the project. The final result was printed on special material used on cars, which lasts for 12 years, and it took 24 hours to apply. Free Estonian is a car that draws attention, surrounding people with positive energy and nostalgic, childhood emotions. It invites curiosity and engagement from everyone.
The artist and graphic designer- student at the Estonian Academy of Arts experiments with different styles to find something new-combining.believe that everything new is forgotten old.If we remember the past, we can create a better future.Design is more than a visual, a design that tells a story and comfortable to use, a design that raises attention and make the client and world little better.Ars longa,vita brevis.
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