DESIGN NAME: Free Estonian
PRIMARY FUNCTION: Entertainment
INSPIRATION: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
OPERATION / FLOW / INTERACTION: This car was designed for Special occassions like weddings,birthdays,graduation etc.
PROJECT DURATION AND LOCATION: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
FITS BEST INTO CATEGORY: Fine Arts and Art Installation Design
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PRODUCTION / REALIZATION TECHNOLOGY: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
SPECIFICATIONS / TECHNICAL PROPERTIES: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
TAGS: car , design , new ,old , first , unique , beautiful
RESEARCH ABSTRACT: The project started in June 2019 in Estonia and finished in september 2019
CHALLENGE: Hardest part was to find New idea for old car.
ADDED DATE: 2019-09-04 19:54:58
TEAM MEMBERS (2) : video by Martin Lauri. and printed by "Valge Elevant Reklaam".Trükk & fullwrap.
IMAGE CREDITS: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.
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