Haruharu Wonder Brand Visual Identity by Yunsuk Roh and Jae Won Jeong

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DESIGN DETAILS
DESIGN NAME:
Haruharu Wonder

PRIMARY FUNCTION:
Brand Visual Identity

INSPIRATION:
Haruharu named its first skincare line Wonder with a wish be inspirational and wonderful in everyday life. A bold & daring brand identity intuitively communicates 4 functions and benefits of each cream and mask. Package design is inspired by a take-away coffee cup, the most used everyday item. It stands out on a vanity table and gives comfortable grip to pick up at a busy morning. It can be reusable to transform into potted plants, pencil stand, and storage boxes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The first WONDER skincare line consists of 4 types of facial masks & creams to rejuvenate skin with super food ingredients. WONDER line brand identity is as vibrant and dynamic as its target audience, young beauty users in early 20s. And its cheerful brand design language intuitively communicates young beauty users the function and benefits of each mask & cream.

OPERATION / FLOW / INTERACTION:
A bold and daring brand identity intuitively communicates wonderful functions and benefits of each cream and mask. Haruharu provides 4 different solutions for skin problems. Package design for creams is inspired by a take-away coffee cup, the most used everyday item. It stands out on a vanity table and gives comfortable grip to pick up at a busy morning. After finishing up, packages can be recycled to transform into potted plants, pencil stand, and storage boxes.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Seoul,Korea and finished in April 2018 in Seoul,Korea and was laughed in Seoul, Korea first in June 2018. The products are exporting to total 12 countries world wide.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Haruharu, meaning everyday in Korean, is a natural cosmetic brand pursuing honest beauty in the priority to basic skincare. The first WONDER skincare line consists of 4 types of facial masks & creams to rejuvenate skin with super food ingredients. WONDER line brand identity is as vibrant and dynamic as its target audience, young beauty users in early 20s. And its cheerful brand design language intuitively communicates young beauty users the function and benefits of each mask & cream.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Jar type cream package: 75mm W x 75mm Dx 95mm H Tube type cream package: 30mm W x 30mm Dx 150mm H 4pc mask set: 130mm W 20mm Dx 160mm H 5pc mask set: 130mm W x 25mm D x 160mm H

TAGS:
Natural Skincare, Cosmetic Brand Identity, Skincare Visual Identity, Black Rice

RESEARCH ABSTRACT:
An average person stands in front of mirror 8 times / 53 minutes a day which adds up to a year and half during 70 years of life span. Our targets are surrounded with many different beauty items to express themselves at the powder room and in front of the vanity table. Even a pad of cotton ball, a stylish lipstick, a perfume bottle, all those tools can express and define the users. Our challenge is to design a skincare line that stands for this kind of users.

CHALLENGE:
As a new brand, Haruharu required a distinctive brand identity design to establish a strong presence to the highly competitive beauty market in Korea. Haruharu aimed to develop authentic skincare products with strong one of kind identity design for the first skincare line up. While all existing natural cosmetics pursued a calm and nature oriented design for their identity design, Haruharu challenged to be vivid and fun to bring out the dynamic energy of young 20s.

ADDED DATE:
2019-03-07 20:28:55

TEAM MEMBERS (9) :
Chief Executive Offie: Yunsuk ROH, Chief Contents Officer: Jae won JEONG, Designer: Wha Kyung SU, Designer: SaeBom KIM, Designer: KyoungJin YUN, Designer: BaeJeong PARK , Packaging Development: Soori KIM , and

IMAGE CREDITS:
Image #1: Photographer Ryan.K, Haruharu WONDER full line up, 2018
Image #2: Creator Jaewon Jeong, Haruharu WONDER symbols, 2018
Image #3: Photographer Ryan.K, Haruharu WONDER 4 facial masks, 2018
Image #4: Photographer Ryan.K, Haruharu WONDER 4 facial creams, 2018
Image #5: Photographer Ryan.K, Haruharu WONDER recycled packaging design, 2019

Visit the following page to learn more: http://www.haruharu.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
DFS Company

PROFILE:
Design For Solution: Designing the beauty of today for tomorrow. A Differentiated Design: Through a design language that seamlessly diffuses into the lifestyles of our customers, our design transforms experiences, cultures, and lifestyles into beautiful and happy moments. Genuine Products of High Quality Caliber: The most renowned South Korean scientists in the field of fermentation science conduct research on the safety standards and high performance absorption properties of the ingredients used in our cosmetics products. User-Friendly Prices: Our industry leading price competitiveness, which is based on our in-house R&D, Design, and Manufacturing facilities, enables us to provide the highest quality products at practical affordable prices.

NOMINATION DETAILS

Haruharu Wonder Brand Visual Identity by Yunsuk Roh and Jae Won Jeong is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Haruharu Wonder Brand Visual Identity by Yunsuk Roh and Jae Won Jeong is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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