Changyu is a prestigious winery brand in China with history of over 120 years. Changyu Cellar Storage is a new series of its brandy products. We extracted a main visual element from the brand’s founder, Mr. Zhang Bishi, into an eye-catching capital letter of Z on the bottle, which stands for both the founder and the brand, uniquely featuring its insight of history.
Changyu is a prestigious winery brand in China with history of over 120 years. Zhang Bishi, started his winery in Yantai. He imported half a million plants from the USA and appointed the Austrian consul, Freiherr von Babo, as his winemaker. Today the company is by far the biggest in the country, with a turnover of nearly US$800 million. Changyu Cellar Storage is now a new series of its brandy products of 2019.