Changyu CS Brandy by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
Changyu CS

PRIMARY FUNCTION:
Brandy

INSPIRATION:
Changyu Cellar Storage is a series of 3 products with different volume. The main idea of the new design is the branding symbol, which is the letter “Z” as the previous packaging is believed to be lacking of it. Changyu is pronounced as “Zhangyu” in Chinese or other main domestic dialects, so the use of the “Z” is basically a solid accentuation and visualization of the brand. Compared with past packaging appearance, which is regarded as outdated and not-so-easily recognisable.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Changyu is a prestigious winery brand in China with history of over 120 years. Changyu Cellar Storage is a new series of its brandy products. We extracted a main visual element from the brand’s founder, Mr. Zhang Bishi, into an eye-catching capital letter of Z on the bottle, which stands for both the founder and the brand, uniquely featuring its insight of history.

OPERATION / FLOW / INTERACTION:
The texture or the pattern is made to enable a better handling process, which should be more stable to hold for the consumers. And for the gradiant technique on the glass bottle, we aim to attract consumers' attention and also to showcase the crystal brandy liquid inside. As the special use of the material of glass makes the product stand out in any shelf, we put the label in the lower part of the bottle, conveying the main idea of the brand and also representing the high-quality of the product as there are still some other cheaper products in the series with a different design for the label.

PROJECT DURATION AND LOCATION:
The project started from July 2018, and last for 4months in shenzhen,China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
One thing that worth mentioning about the design is the illustration of the letter Z, in which chateau, distillation apparatus, and barrels are portrayed to tell the story of the century-old brand. The bottom of the bottle is shaped into a half-barrel so as to enhance the idea of cellar storage. The texture of the bottle is to embody the smooth flow of the brandy liquid, which, at the same time, enables a stable handle of the bottle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The medals that immediately tell the good quality of the product are drawn on the graph. Out of the consideration of realizing the product, we repeatedly revise on all the lines so that the printing can be done perfectly. Conclusively, the new package is designed into a stylish but elegant one.

TAGS:
wine, bottle, changyu, cellar storage, high end

RESEARCH ABSTRACT:
For realising the product , we ran into many technical problems. With regard to the cost, we have to change the cap's material from acrylic, which is easier to make it flashy and glass-like, into a cork wood one as the sealing property is more stable and much cheaper. So to make a functional and aesthetic balance, we came out with this idea to cover the cork cap with a plastic film, so as to accommodating the style of the bottle, crystal and shiny.

CHALLENGE:
Out of the consideration of the producing cost, we chose the material of glass and cork wood, replacing the pricy acrylic sealing apparatus.

ADDED DATE:
2019-02-27 10:14:49

TEAM MEMBERS (2) :
DESIGNER TEAM: Tigerpan Packaging Design Team and DESIGNER: Tiger Pan

IMAGE CREDITS:
Tiger Pan, 2019


Visit the following page to learn more: http://www.tigerpan.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Changyu Pioneer Wine Company

PROFILE:
Changyu is a prestigious winery brand in China with history of over 120 years. Zhang Bishi, started his winery in Yantai. He imported half a million plants from the USA and appointed the Austrian consul, Freiherr von Babo, as his winemaker. Today the company is by far the biggest in the country, with a turnover of nearly US$800 million. Changyu Cellar Storage is now a new series of its brandy products of 2019.

NOMINATION DETAILS

Changyu Cs Brandy by Tiger Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Changyu Cs Brandy by Tiger Pan is Winner in Packaging Design Category, 2018 - 2019.



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