Anything with a cultural background is not easy to be innovated.The designer achieved a good result of turning a traditional ancient Chinese gifted box into a modern one. The LOGO formed of zodiac animals and the multifunctional layers are quite amazing. The Box is a very exquisite embodiment of some symbolic elements of Chinese culture. It is designed into a very precious and delicate retro one, making it quite eye-catching. As a gifted box, consumers are more likely to buy this box with the stylish packaging design.
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
BESTORE was established in Wuhan in August 2006, and grew fast in Central China and expanded throughout China in the past 12 years. By August 2018, BESTORE has about 2,100 stores covering 13 provinces with 95 cities in the Chinese market. As a well-known brand for snack, BESTORE owns 12 categories covering over 90 product lines and 1,200 products, and boasts 30 million VIPs.
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