Bestore Gifted Box Gifted Box by TIGER PAN

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DESIGN DETAILS
DESIGN NAME:
Bestore Gifted Box

PRIMARY FUNCTION:
Gifted Box

INSPIRATION:
Functionally, the gifted cases, inspired from an ancient Chinese court food-container, provide users with a set of recycled handy trays and saucers when unpacked, saving much effort to buy or find them.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bestore is one of the leading Chinese companies in the industry of leisure food. The design team is entrusted to design a set of annual gifted containers to boost its sales volume. Since the Chinese market of high-end festive gifts is under developed and disordered in a way, the team decided to create an eye-catching and delicate design for the client to celebrate the Chinese new year, the Spring Festival.

OPERATION / FLOW / INTERACTION:
Bestore gifted box ranking the top among competitive products on major leading online shopping websites in China, Tmall and Taobao for example. The new design is, therefore, classed as surprising and satisfying by both the client and most consumers according to their reviews online and offline.

PROJECT DURATION AND LOCATION:
The project started from November 2018 and finished in January 2019. The design is done in Shenzhen, production in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The use of wet-pressing MPP, which eventually saves us from using more plastic material, the subtle hot stamping, and the braille printed inside, endow the whole package with a sense of intimacy, delicacy and humane.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The main gifted box contained 12 smaller boxes, with the outer container designed in a traditional Chinese style and the inner boxes in a pop-art style. A pattern engraved by 12 Chinese zodiac animals, which stand for Chinese new years, is backgrounded for the logo in Chinese character, together shown in a positive-negative shape. To highlight the festive mood, the main colours used are red and yellow, which are never out of date in China, representing joy and luck. As for the inner containers, through the co-work with illustrators from different countries, we create 12 jocular boxes, which turn out showcasing the traits of the products inside very well and easily applicable for AD campaign. Consumers are more willing to read the packages and learn the stories behind the packages.

TAGS:
Gift, Box, Containers, High-end, Leisure food, Newyear, Colourful, Illustration

RESEARCH ABSTRACT:
With the design done within 2 months, the product was launched to market on 7th Jan, 2019 and it has already achieved an independent online sales of over 1.2 million USD for the first 3 days.

CHALLENGE:
With such a livid colours that the design offer, printing cost for production definitely also come at a cost. One of the most challenging points in this project is to manage to deduct the cost of the production process by comparing the time consumption and technique used for various producers.

ADDED DATE:
2019-02-26 08:57:22

TEAM MEMBERS (4) :
DESIGNER TEAM: 潘虎包装设计实验室, DESIGNER: 潘虎 Tiger Pan, ASSISTANT: 肖龙飞 Jay Xiao and ART DIRECTION: 有礼有节品牌, 木头猫工作室, 易萍, 夏君, 向伶俐, 刘沣涛,廖晓华, 田璐榆, 郑温馨, 卓志君, Melissa Han(墨西哥), SarahBagshaw(英国),Pablo Abad(西班牙),Clara McAllister(巴西)、Björn Nilsson(瑞典),Gabee Meyer(巴西),Benartex(美国),Pattern Bank(英国)

IMAGE CREDITS:
Tiger Pan, 2019

Visit the following page to learn more: https://v.qq.com/x/page/a08256n3cy5.html?spm= a2h0k.11417342.
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BESTORE良品铺子

PROFILE:
BESTORE was established in Wuhan in August 2006, and grew fast in Central China and expanded throughout China in the past 12 years. By August 2018, BESTORE has about 2,100 stores covering 13 provinces with 95 cities in the Chinese market. As a well-known brand for snack, BESTORE owns 12 categories covering over 90 product lines and 1,200 products, and boasts 30 million VIPs.

NOMINATION DETAILS

Bestore Gifted Box Gifted Box by Tiger Pan is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by TIGER PAN is also kept secret. This information will also be available later.
AWARD DETAILS

Bestore Gifted Box Gifted Box by Tiger Pan is Winner in Packaging Design Category, 2018 - 2019.



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