The coffee shows thousands of colours in different shapes making a special, fun and original packaging. The packaging bag changes its colours palette all the time, taking the inspiration of the sunrise and sunsets, and the presence of local elephants heading down through humid rocks and abundant vegetation. When the sun goes down between lakes, the sunsets in Vietnam gave warm moments and deep sun reflections in the water, where the local men sailing their canoes helped create a memorable atmosphere.

Ian Wallace is a graphic designer specialized in branding and packaging for the food and beverage industry, including both alcoholic and non alcoholic products. His practice extends across Europe, Asia, the Middle East, and the Americas, collaborating with clients from a wide range of sectors within this field. Throughout his career, his work has received multiple international design awards and recognitions for creativity and innovation. He develops visual identity systems and packaging solutions through a consistent and adaptable methodology that integrates strategy, design, and production, ensuring coherent brand experiences across diverse markets.

Binh is the name of a special and pacific coffee producer in the "Land of Dreams", Vietnam. A producer that transmits its emotions through coffee, generating a memorable experience. Bihn is an invitation to enjoy life, to favour the wonders that Vietnam offers both in its gleaming sunrises in the mountains and its warm sunsets between rivers and lakes. This is the real meaning of life: to enjoy the simple things that nature gives us accompanied by a magical coffee, achieving a perfect sensation.