Binh Coffee by Ian Wallace

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DESIGN DETAILS
DESIGN NAME:
Binh

PRIMARY FUNCTION:
Coffee

INSPIRATION:
Every day is a new beginning, a new experience, new colours, textures and smells. These holographic packaging designs are able to reflect the sky in its colours and textures. A new wonderful experience every day. Here is where Binh's coffee's new experience is truly born, in its magic sunrises and sunsets.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
These original packs show thousands of colours in each different shape according to the angles in an original way. A coffee bag that changes its colours palette all the time, exactly as the sunrise and sunset in nature. Today you won't see the same colours you saw yesterday or that you may see tomorrow. A packaging that reflects in its colours the morning's generative sun and the warm sunsets. These designs brings a unique and emotive moment, a personal connection between soul and nature.

OPERATION / FLOW / INTERACTION:
This packaging has attracted a lot of attention from each person as some rotate it to see the amount of colors it reflects and others for use as decoration to have finished their package of coffee. A premium coffee that should be drunk in a large cup to encompass and notice the presence of the aromas of Arabica coffee. This original coffee packaging design can be smelt, heard and felt.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Vietnam and finished in July 2018 in Vietnam. These designs were nominated for two of the most prestigious awards, International CLAP Awards 2018 and Latin American LATAMPACK Awards 2018. Also this coffee packaging was selected as the Favourite Design of the Day in France, England and Vietnam.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
These packaging designs have two different holographic foil bags. A rice paper texture was used for the label; a classic element from Vietnam, enhancing the concepts of local and natural. The illustrations and part of the text were developed in high relief and with a translucent varnish to highlight the detail and finesse of the product. In the bottom part of the packaging, a high relief of the Binh brand was used.

SPECIFICATIONS / TECHNICAL PROPERTIES:
135mm Width x 55 Depth x 250mm Height. 500 grs and 750 grs coffee bags.

TAGS:
Experience, Holographic, Soul, Coffee, Concept, Creative, Innovation, Packaging, Feelings, Tasty

RESEARCH ABSTRACT:
Binh is the name of a special and pacific coffee producer in the "Land of Dreams", Vietnam. A producer that transmits its emotions through coffee, generating a memorable experience. Is an invitation to enjoy life, to favour the wonders that Vietnam offers both in its gleaming sunrises in the mountains and its warm sunsets between rivers and lakes. This is the real meaning of life: to enjoy the simple things that nature gives us accompanied by a magical coffee, achieving a perfect sensation.

CHALLENGE:
The most challenging part of this project was how to capture and reflect all these daily changes in a pack of coffee? How to bring down the sky and hold it in your hands? The research to find or create something new, disruptive and creative that the people have never seen before. An holographic coffee bag.

ADDED DATE:
2018-09-10 23:25:16

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ian Wallace / Freelance Designer

Visit the following page to learn more: http://bit.ly/2Mwe1Xy
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Binh

PROFILE:
Binh is the name of a special and pacific coffee producer in the "Land of Dreams", Vietnam. A producer that transmits its emotions through coffee, generating a memorable experience. Bihn is an invitation to enjoy life, to favour the wonders that Vietnam offers both in its gleaming sunrises in the mountains and its warm sunsets between rivers and lakes. This is the real meaning of life: to enjoy the simple things that nature gives us accompanied by a magical coffee, achieving a perfect sensation.

NOMINATION DETAILS

Binh Coffee by Ian Wallace is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Binh Coffee by Ian Wallace is Winner in Packaging Design Category, 2018 - 2019.



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