The three main factors of Fatira restaurant are the authentic flavor, 90 sec food preperation, and healthy food. These elements were represented in the logo by choosing the handmade font to reflect the authentic flavor, the clock arms with the dotted circle to represent time ( 90 sec) and finally the colorful ambience to portray the healthy food.

Abdulrhman Ajinah Co-Founder of Kaf Design And Development since 2016 where he worked as architect and graphic designer. Abdulrhman’s experiences vary from teaching as an assistant at the Ecole Special Architecture in Paris and worked in several design field from Urban design at Cathalas Agency to architectural design in DGT Architects to Interior design ,product design and Graphic design at Kaf Design and Development. Ar. Ajinah participate in several design competitions locally and internationally. Abdulrhman has a Masters degree from Ecole Special Of Paris, France. His master project was regarding The Place of Women in the Saudi City within the field of women representation in Urban and Architecture of Jeddah. Tariq is a civil engineer graduate from the University of Glasgow, with experience mainly in structural design and the construction filed. He managed many construction projects in Saudi Arabia, then moved to Istanbul, Turkey to co-found kaf for Design & Development. Lama Ajeenah teaches at Dar Al-Hekma University since 2011 where she worked as a consultant graphic designer, and recently joined the strategic planning committee. Lama’s experiences vary from teaching typography and Book Design, to Ethics as well as History and Theory of Visual Communication. She is currently working as a visual communication designer at Kaf design & Development. Ms. Ajeenah won several design international awards. Her most recent awards were from the A Design award. Her work has been exhibited in China, France, India, Ireland, Italy, Netherlands, Spain, and Saudi Arabia. She has several publications; the most recent was published in Steven Heller’s book (the education of Graphic Designer). Lama has a Masters degree from London College of Communication, UK. Her master project was regarding ethics in graphic design within the field of women representation in advertising.

Fatira is a speciality Handmade Baked Flatbreads.The owner of the restaurant is a doctor who wanted to offer the high speed of fast food while providing healthy food while maintaining the heritage of the Middle Eastern culture. Kaf is primarily centred around the promotion of adequacy, efficiency and functionality in the design and development filed. A well-developed design or product is indeed a one that is as inspiring as innovatively engineered to its purpose. Having professionals from the diverse yet closely related fields of architecture, design and engineering, we take a consistent approach to put professionals from different fields on the same design table throughout the whole process, ensuring they learn from one another and produce integrated and sustainable solutions. In this project, the designers of Kaf celebrated the richness of the mediterranean flavor with the freshness of the ingredients to be presented in a dreamy atmosphere.