Fatira Branding Identity Branding Identity by Kaf Design & Development

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DESIGN DETAILS
DESIGN NAME:
Fatira Branding Identity

PRIMARY FUNCTION:
Branding Identity

INSPIRATION:
Fast serving does not mean rushing and stressful experience. Fast serving can lead to a pleasurable moment. Fatira is appreciating the context of fast lifestyle yet preserving the joyful aspect of it. The main inspiration of the branding identity is Dali art. The rich experience is similar to the life lived in a dream yet done in few seconds. This philosophy of healthy perception of lifestyle is reflected in Fatira visual elements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The three main factors of Fatira restaurant are the authentic flavor, 90 sec, and healthy food. These elements were represented in the logo by choosing the handmade font to reflect the authentic flavor, the clock arms with the dotted circle to represent time ( 90 sec) and finally the colorful ambience to portray the healthy food.

OPERATION / FLOW / INTERACTION:
It is a branding identity for a restaurant that enriches and expands the experience of the customers in the fast food industry.

PROJECT DURATION AND LOCATION:
August, 2017 in Birmingham, UK

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design was made using hand sketches, photoshop and illustrator

SPECIFICATIONS / TECHNICAL PROPERTIES:
Window Signage 60 x 60 cm, apron design 90 cm x 50 cm, bottle logo 5 x 5 cm, coffee cup 10 cm x 15 cm

TAGS:
Branding identity, design, logo, Mediterranean food, restaurant branding, healthy food, fast food, fast slow food, dream, illustration

RESEARCH ABSTRACT:
The research started by brainstorming session, followed by visual and textual secondary research. Content analysis was used as as part of the visual research method.

CHALLENGE:
During the design process we faced several challenges. Mainly, the name (Fatira) is not understandable by the British culture. Moreover, the iconic symbolism for the pie in the western culture is different from that of the oriental culture. Hence, we used the symbolic western pie as well as the mixer and the rolling pin to balance the abstraction of the term with the simple symbolism so that it is visually, and easily understood.

ADDED DATE:
2018-03-25 10:42:21

TEAM MEMBERS (2) :
Abdulrahman Ajeenah, Lama Ajeenah, Tariq Ajeenah and

IMAGE CREDITS:
Abdulrahman Ajeenah, Lama Ajeenah

Visit the following page to learn more: http://www.kaf-as.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Fatira

PROFILE:
Fatira is a speciality Handmade Baked Flatbreads.The owner of the restaurant is a doctor who wanted to offer the high speed of fast food while providing healthy food while maintaining the heritage of the Middle Eastern culture. Kaf is primarily centred around the promotion of adequacy, efficiency and functionality in the design and development filed. A well-developed design or product is indeed a one that is as inspiring as innovatively engineered to its purpose. Having professionals from the diverse yet closely related fields of architecture, design and engineering, we take a consistent approach to put professionals from different fields on the same design table throughout the whole process, ensuring they learn from one another and produce integrated and sustainable solutions. In this project, the designers of Kaf celebrated the richness of the mediterranean flavor with the freshness of the ingredients to be presented in a dreamy atmosphere.

NOMINATION DETAILS

Fatira Branding Identity Branding Identity by Kaf Design & Development is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Fatira Branding Identity Branding Identity by Kaf Design & Development is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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