A comprehensive integrated rebranding project that involved graphic branding rework, generating new brand assets like brand video, key image photography, and extend the branding across spatial design, facade treatment, signage and wayfinding. 
In response to a greater need for quality English education, the client is repositioning the company for the future and this rebranding project serves the needs for now and also reflects this vision for the future.

Lin Wei is a Singaporean designer based in Beijing, China. After a varied career crossing Branding, Advertising and Events industries, he started cross-disciplinary design studio United Design Practice, with a mission to solve problems using design, regardless of discipline, scale, or culture. At the crossroads of art/design, technology, and business, he consults for clients from the likes of Greenpeace, Pepsi, Mercedes, to State Owned Enterprises like OE Broadband, and for trending tech startups like Xiao Niu and CeCe. In his spare time, he writes stories, curates art exhibitions, and hatches crazy ideas that might still see the light of day.

Learning Education is one of Shanghai's earliest institution focusing on English education, particularly in the children category. Also named one of the best educational institution for children in China, LE is a forerunner in leading the market in quality education.