The name of the brand “PRO RE NATA”, a professional term used by doctors and pharmacists in prescriptions, means ‘as needed’ or ‘as the situation arises’. Overall design, such as labels and typography, is executed in a way that reminds of the ‘prescription’ to firmly establish the identity of a bioceutical skin solution brand that embodies the professionality of doctors. The logotype of PRO RE NATA, designed with Humanist Sans, which exists in between Sans Serif and Serif, conveys the modern and prestigious brand image.

Plus X is a creative partner who designs Brand eXperience. They design the elements to accurately deliver the goal that the brand pursues in the various communication points to the users and provide the optimal design solution accordingly. They are carrying out projects with experts from various fields such as BX Strategy, BX Design, UX / UI Design, Development, Motion Graphic Design and Product Design. Creating the best synergy, they have been doing wonderful project like BTS, YG ENTERTAINMENT, 11STREET, DOOTA, L.POINT, 29CM, ID FRAME etc.

Katalyst is a beauty brand that awaken people's inner beauty and initiates change in people's life to help them realize the most beautiful moment of your life. It has a new skin care brand 'pro re nata' launched in 2018, and the brand design identity of 'pro re nata' won the winner prize in the 2018 iF design award category.