PRO RE NATA Cosmetic Brand Identity & Package Design by PlusX and Katalyst

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DESIGN DETAILS
DESIGN NAME:
PRO RE NATA

PRIMARY FUNCTION:
Cosmetic Brand Identity & Package Design

INSPIRATION:
Newly launched by Katalyst.co, PRO RE NATA is a bioceutical skincare brand that suggests a systematic solution targeting various skin care concerns, providing an immediate improvement for different skin conditions based on the natural ingredients and the professional biotechnology. As environmental problems and toxic ingredients have emerged as serious issues in the cosmetic market, chemical-free and preservative-free products have become new trends while each and every skin clinic and global skincare brand emphasizes its own technology. PRO RE NATA, being a relative newcomer in the saturated skincare market, was in need of a unique message and brand identity in order to be solidly recognized by the customers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The name of the brand “PRO RE NATA”, a professional term used by doctors and pharmacists in prescriptions, means ‘as needed’ or ‘as the situation arises’. Overall design, such as labels and typography, is executed in a way that reminds of the ‘prescription’ to firmly establish the identity of a bioceutical skin solution brand that embodies the professionality of doctors. The logotype of PRO RE NATA, designed with Humanist Sans, which exists in between Sans Serif and Serif, conveys the modern and prestigious brand image. Also, utilizing the brand initials as a monogram and a stamp not only enables the brand to communicate as ‘PRN’, but also to provide trust as a bioceutical skincare brand.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Bioceutical Cosmetic, Package Design, Brand Identity,

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-02-26 06:06:18

TEAM MEMBERS (10) :
PlusX, Creative Director: Shin Myungsup, BX Strategist: Im Taesu, Kim Jisu, BX Designer: Lee Hyojin, Lee Suji, Kim yura, , Katalyst, CEO : Lee Philip, Kim Jaeil, Project Director: Park Jooyoung, Brand Marketing: Park Sunjung and Product Planning: Park Hyeri

IMAGE CREDITS:
Image #1: PlusX, Image #2: PlusX, Image #3: PlusX, Image #4: PlusX, Image #5: PlusX

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Katalyst

PROFILE:
Katalyst is a beauty brand that awaken your inner beauty and initiates change in your life to help you realize the most beautiful moment of your life.

NOMINATION DETAILS

Pro Re Nata Cosmetic Brand Identity & Package Design by Plusx and Katalyst is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pro Re Nata Cosmetic Brand Identity & Package Design by Plusx and Katalyst is Winner in Packaging Design Category, 2017 - 2018.



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