The street kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. A new original and creative emotional experience: Urban Cuisine. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.

Ian Wallace is a graphic designer specialized in branding and packaging for the food and beverage industry, including both alcoholic and non alcoholic products. His practice extends across Europe, Asia, the Middle East, and the Americas, collaborating with clients from a wide range of sectors within this field. Throughout his career, his work has received multiple international design awards and recognitions for creativity and innovation. He develops visual identity systems and packaging solutions through a consistent and adaptable methodology that integrates strategy, design, and production, ensuring coherent brand experiences across diverse markets.

Urban Cuisine is a company specialized in the creation and production of original elements to support the growth and experience of street food kitchen.