DESIGN NAME: Urban Cuisine
PRIMARY FUNCTION: Cooking Spray
INSPIRATION: Urban Cuisine is born when the masters of the street kitchen decide to incorporate new techniques and concepts to their creations, re-inventing their food now with the art of graffiti. The urban kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This original design, more than a kitchen element, is a language that seeks to originate an emotional effect on both: the receiver and the cook. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. From the moment the cook picks up the can, waves it and begins to sprinkle the oil in a frying pan his emotions and creativity explodes and that's the moment than begins to create. He's no longer just a cook... is also a street artist.
OPERATION / FLOW / INTERACTION: This object can be operated during all the cooking time. The main idea of the cans are to give flavours to the food in the act of the street food. Street cooks always use many pans where the food should be fried or cooked so that's the moment when the art begins. The can spreads the oil to the food to give flavours and the street cook do the act like a graffiti artist.
PROJECT DURATION AND LOCATION: The project started in September 2017 and finished in January 2018.
This product will be in all the countries which have Street Food Kitchen.
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: Outside: Cylindrical body, Aluminum and Steel sheets, Matte Painting.
Inside: Oil Spray, Butter Spray.
SPECIFICATIONS / TECHNICAL PROPERTIES: Content 400ml
NET WT 6 OZ, 170g.
TAGS: spray, urban, street, original, creative, experience, food, minimal, graffiti, oil
RESEARCH ABSTRACT: In the way it's cooked there is always a tradition, which is passed on and perfected generation by generation: the concept of "Street Food" ... What does street food really have if it's not cooked with the right tools? This packaging combines with originality a classic graffiti spray with the culinary art, where you can appreciate its urban characteristics. Is a packaging design that combines and balances the saturation of colours and typographies representative of a graffiti with the creativity of cooking to obtain a perfect result.
CHALLENGE: The creative research of this project is the link between the Art of the Graffiti and the Street Food Cuisine. The original idea to link them and make a new product which combines the "creativity" of make URBAN art (food and street art). How I said before: With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. From the moment the cook picks up the can, waves it and begins to sprinkle the oil in a frying pan his emotions and creativity explodes and that's the moment than begins to create. He's no longer just a cook... is also a street artist.
ADDED DATE: 2018-02-10 13:11:54
TEAM MEMBERS (1) : Ian Wallace
IMAGE CREDITS: Image #1 (Main Image), Designer and Production: Ian Wallace.
Image #2, Optional Image, Designer and Production: Ian Wallace.
Image #3, Optional Image, Designer and Production: Ian Wallace.
|