The project is located in the CBD area of Shenzhen, China. It shows the natural flavor of urban ranch, which represents the free living of "future and sceneries". Alienation and isolation from nature on the inhabitants of cities will disappear in WE NEW DO Beef Hot Pot Restaurant. No matter the decoration elements in WE NEW DO Beef Hot Pot Restaurant, or the freshly sliced original quality beef, the restaurant aims to wake up city dwellers' original memory of nature.

Xu Simin is graduated from the Architectural and Environmental Art Design Department of Guangzhou Academy of Fine Arts. During the academic year he was elected to study specialized knowledge of architectural design in South China University of Technology. Taught by Professor Chen Kaiqing, former director of the Architectural Design and Research Institute, he is expert in modern thinking logic and artistic creation. In the year of 2016, Mr. Xu founded MID design team; in 2011 he has set up Middle Interior Design Shenzhen Ltd. and Shenzhen Tianluan Art and Design Co., Ltd., and joined the Architectural Society of China Interior Design Branch. The team has works throughout China, Southeast Asia and Australia, and they have won awards including the CIID China Interior Design Award, the Mango Award for Best Commercial Space Design, Idea-Tops International Space Design Award, and so on. In the end of the year 2015, Mr. Xu led the team for the first time to enter catering industry by creating the beef hot pot brand "We New Do", which quickly occupied the market and won consistent praise from the market, thus creating a new era of beef hot pot.

Since its establishment in 2006, Middle Interior Design Shenzhen Ltd. has been insisting on the design philosophy of innovative design and innovative living. Giving life to each design details and making full use of the unique artistic experience of space, MID creates unique character for each project. The design process is an interpretation of the designer's attitude towards life, so we require bold and innovative design concept which meets the functional needs at the same time, so that investors can have full assurance of success. MID has set up design studios and offices in the Hong Kong, Shenzhen and Sydney. We bring innovative ideas to many property developers and private investors, making each project featuring unique sensual experience and full of human care.